Toys R Us reveals this year's top trending toys list for the 2022 festive season

“Social consciousness, post-pandemic living, nostalgia, and consumers looking for value have all impacted this year's toy trends,” says Catherine Jacoby, Marketing Manager at Toys R Us. “Consumers are driven more than ever by experiences and parents are looking for toys that give their children memories outside of the digital world.”

She explains that this year parents can expect screen-free toys to top the list of trends and toys that encourage hands-on play and skill-building. “We’re so excited to kick off the most magical time of the year with the coolest and most sought-after toys of the season.”

She adds that this year's list features a broad assortment of gift ideas for every age and interest and highlights twenty-two hero products that make gift shopping easy. “From active and sensory play to play sets featuring kids' favourite characters, this year's top toy list encourages grownups to wrap up an extra-special gift that sparks hours of imaginative play and years of memories,” she says.

“By identifying the top play trends so we’re making it easier than ever to find toys every kid will love, spreading joy and delight to families and kids of all ages,” Jacoby explains. “We’re expecting a retro revival this year across older age groups as collectible toys are topping the trends.”
For more information visit the website or follow Toys R Us on Instagram and Facebook #ToysRUsTopToys2022 #BigBookofToys

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