TC|Daily | How MoyaApp is taking on WhatsApp, and winning

Loading player...
The “data-free” messaging app MoyaApp, which already has six million active monthly users in South Africa, is working hard to become as big as WhatsApp in the country.
The app’s founder, Gour Lentell, joins Duncan McLeod on TechCentral's technology show, TC|Daily, to talk about how the development of the app is progressing.
Lentell talks about the history of MoyaApp, how it’s able to offer “data-free” messaging to people who don’t have data or airtime, and why he believes this is a winning proposition in a country where Meta Platforms-owned WhatsApp has become entrenched.
In this episode of TC|Daily, Lentell unpacks:
• MoyaApp’s business model
• Its growth projections
• His background and how he came to create MoyaApp
• Why MoyaApp is succeeding in South Africa when China’s WeChat failed
• The evolution of instant messaging in South Africa, from Mxit to BBM to WhatsApp
• Super apps and their role in the ecosystem – including a discussion on Elon Musk’s plans for Twitter
• MoyaApp’s monetisation model
• MoyaPay, fintech and a cashless economy
Don’t miss this insightful discussion about a homegrown app taking on global giants.
17 Oct 2022 English South Africa Technology · Business

Other recent episodes

TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem

Newly minted small businesses often struggle to establish themselves as reliable service providers among their more established competitors. To help cloud-focused business thrive, Amazon Web Services has created the AWS distribution model to support small businesses and help them grow. In this episode of TCS+, Cloud on Demand’s Xenia Rhode…
4 Dec 30 min

TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

South Africa’s big three telecommunications operators have all reported numbers in recent weeks, and the theme is clear: competition in prepaid has intensified sharply. Telkom’s resurgence has put pressure on both MTN and Vodacom, with MTN acknowledging it has “discernibly” lost prepaid market share. This is one of the topics…
28 Nov 57 min

TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

Returning to the TechCentral Show is ICT regulatory expert Dominic Cull, founder of Ellipsis and regulatory advisor to the Internet Service Providers’ Association. Cull recently attended communications minister Solly Malatsi’s policy colloquium in Pretoria – the first under a non-ANC communications minister. Cull says there is a discernibly different tone…
21 Nov 1 hr 04 min