Pick n Pay and Takealot reach agreement to launch grocery offer on Mr. D
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Pick n Pay and Takealot announced today that their two companies have signed a commercial agreement which will enable customers across South Africa to buy Pick n Pay food, groceries, and liquor on a new platform on the Mr D app.
The Pick n Pay Smart Shopper loyalty program will be embedded in the Mr. D app so that customers will be able to earn points when buying Pick n Pay groceries on the Mr. D app.
Pick n Pay CEO Pieter Boone said:
“Alongside other initiatives we are announcing today, this is a new era for Pick n Pay and for its customers. There is huge potential for omnichannel retail in this country. Through this agreement with Takealot, we intend to regain market leadership in online grocery and to do so in a sustainable and profitable way. We plan to increase our online revenue eight-fold by FY26.”
Takealot’s Executive Chairman, Kim Reid, said:
“We are hugely excited to be partnering with the brand and the people at Pick n Pay, who share our values at the Takealot Group. Mr. D’s 2.5 million customers will be delighted to see a Pick n Pay grocery offers on the platform. The combination of Pick n Pay’s reach, quality, and pricing together with Takealot Group’s leading technology and scalable delivery network is a recipe for success. Scalability will be a huge advantage. Takealot Group, at peak, currently delivers over 5 million packages per month, with the ability and ambition to serve many more customers as demand for this offer grows.”
The two parties intend to launch the service on a trial basis in the Cape Town area in August 2022 and roll it out rapidly across the country. The service will be available nationwide by the end of FY23.
WR Van Der Merwe has more in Business Watch
Image: Supplied
The Pick n Pay Smart Shopper loyalty program will be embedded in the Mr. D app so that customers will be able to earn points when buying Pick n Pay groceries on the Mr. D app.
Pick n Pay CEO Pieter Boone said:
“Alongside other initiatives we are announcing today, this is a new era for Pick n Pay and for its customers. There is huge potential for omnichannel retail in this country. Through this agreement with Takealot, we intend to regain market leadership in online grocery and to do so in a sustainable and profitable way. We plan to increase our online revenue eight-fold by FY26.”
Takealot’s Executive Chairman, Kim Reid, said:
“We are hugely excited to be partnering with the brand and the people at Pick n Pay, who share our values at the Takealot Group. Mr. D’s 2.5 million customers will be delighted to see a Pick n Pay grocery offers on the platform. The combination of Pick n Pay’s reach, quality, and pricing together with Takealot Group’s leading technology and scalable delivery network is a recipe for success. Scalability will be a huge advantage. Takealot Group, at peak, currently delivers over 5 million packages per month, with the ability and ambition to serve many more customers as demand for this offer grows.”
The two parties intend to launch the service on a trial basis in the Cape Town area in August 2022 and roll it out rapidly across the country. The service will be available nationwide by the end of FY23.
WR Van Der Merwe has more in Business Watch
Image: Supplied
