Tik Toking into the Metaverse of Marketing
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Over the course of last year, the word ‘metaverse’ and certainly Tik Tok, entered common usage, inspiring a lively global debate about what it represents, whether it’s already here, and who will own it.
But we still don't have an accepted definition of what it is. This has been satirized on the tech website The Verge: “maybe you’ve read that the metaverse is going to replace the internet. Maybe we’re all supposed to live there. Maybe Facebook (or Epic, or Roblox, or dozens of smaller companies) is trying to take it over. And maybe it’s got something to do with NFTs? Or maybe you can find it on Tik Tok”
Although advertising is anathema to many technologists, it funds the internet as we know it. It produces high margins and allows content creators to drive discovery and engagement with their work, making it attractive – and, importantly, feasible – to anyone exploring the metaverse as a business opportunity.
So how do brands navigate this tricky terrain?
Let’s welcome our panel to find out: Bronwyn Williams, of Flux Trends, who is in studio and for this chat about the virtues of virtual marketing; Dashni Vilakazi, MD of Mediashop & Pieter Groenewald, CEO of Webfluential
But we still don't have an accepted definition of what it is. This has been satirized on the tech website The Verge: “maybe you’ve read that the metaverse is going to replace the internet. Maybe we’re all supposed to live there. Maybe Facebook (or Epic, or Roblox, or dozens of smaller companies) is trying to take it over. And maybe it’s got something to do with NFTs? Or maybe you can find it on Tik Tok”
Although advertising is anathema to many technologists, it funds the internet as we know it. It produces high margins and allows content creators to drive discovery and engagement with their work, making it attractive – and, importantly, feasible – to anyone exploring the metaverse as a business opportunity.
So how do brands navigate this tricky terrain?
Let’s welcome our panel to find out: Bronwyn Williams, of Flux Trends, who is in studio and for this chat about the virtues of virtual marketing; Dashni Vilakazi, MD of Mediashop & Pieter Groenewald, CEO of Webfluential