Using tech to influence consumer behaviors and experiences

Using technology to influence customer behaviour is the focus in this edition of the Business Day Spotlight.

Our host Mudiwa Gavaza is joined by Nick Durrant, founder and CEO of Bluegrass Digital, a local web, mobile and software outfit.

Topics of discussion include: how businesses can use data to improve customer experience; ways in which businesses can improve their data collection; tools that be used to map out a customer’s experience with a particular business; and ways in which data collected can be used to glean insights on customer behaviour.