Building the SA Inc brand abroad

The ways in which SA’s brand perception, internationally, affects economic investment to the country is the focus in this edition of the Business Day Spotlight.

Our host Mudiwa Gavaza is joined by Sithembile Ntombela, acting CEO of Brand SA.

Topics of discussion include: ways in which the organisation gauges perception of SA’s brand; items that the team was looking to achieve at the Expo; how SA's campaign in Dubai turned out; highlights of successes and failures of the six months; what foreigners are most curious about when it comes to about SA; and the economic value of participating in such events.