Google ads for boosting growth in small businesses

--:--
Google advertising as a growth driver for small businesses is the focus of this edition of Business Day Spotlight.
Host Mudiwa Gavaza is joined by Michelle Geere, CEO of Adbot. 
Adbot is a Google marketing and online advertising platform for owners of small and medium-sized enterprises (SMEs) in Africa.
Geere says:“If you have a business, you need Google Ads in order to be found,” explaining that the online search engine has become what the Yellow Pages once was — a way for businesses and service providers to be found. The Adbot platform uses machine learning and automation to create a Google Ads account and helps clients set up ads.
Due to its automation, Geere says the company is able to offer its services to small business owners without a set-up or monthly fee.
2 Dec 2021 English South Africa Business News · News

Other recent episodes

Radisson’s strategy to grow hotel count in SA

Radisson’s plans to grow its hotel business in SA is the focus in this edition of the Business Day Spotlight.  Topics of discussion include: Trappler highlights Radisson’s business model; plans for growth; the impact of a macroeconomic downturn on the travel sector; funding growth in a high interest rate environment; and…
19 Jul 29 min

With billions in play, Absa faces challenge of bankable sustainable projects

Demand for billions of rand in sustainable finance does not yet match the urgency of climate change, says Absa’s head of responsible finance, heaping pressure on President Cyril Ramaphosa’s government to push through policies aimed at bridging the gap. In this episode Business Day Deputy Editor Tiisetso Motsoeneng is joined…
19 Jul 26 min

Cisco’s strategy for continued growth in SA

Cisco’s strategy to continue growing its business in SA in economic downturn is the focus in this edition of the Business Day Spotlight. Host Mudiwa Gavaza is joined by Smangele Nkosi, GM of Cisco SA, at the company’s offices in Midrand’s Waterfall Precinct. Topics of discussion include: Cisco’s current position…
17 Jul 45 min

Qualibooks strategy to grow SA’s reading market amongst school goers

The economics around reading and increasing literacy in SA takes centre stage in this focus in this edition of the Business Day Spotlight. Host Mudiwa Gavaza is joined by Chris de Beer, director at Qualibooks Group. Topics of discussion include: Qualibooks business model; trends around reading and literacy in SA;…
15 Jul 36 min

Economics of raising capital through the blockchain

Raising capital through tokenisation, underpinned by blockchain technology, is the focus in this edition of the Business Day Spotlight.  Host Mudiwa Gavaza is joined by Connie Bloem, co-founder and executive head at Mesh.Trade. The discussion highlights: raising capital through tokenisation; Mesh.Trade’s business model; how tokens are being applied to real-world assets and fund raising; global…
12 Jul 41 min