#088 Netnography - Social and Search Listening

Clement Manyathe (Talk 702) Interviews Carmen Murray

Talk 702's Clement Manyathela is joined by Carmen Murray, Digital Analyst and Content Specialist to help us understand Netnography in the context of the upcoming municipal collections.

In this episode, Carmen Murray explains Netnography and how the observations are being analyzed for the various leading political parties.

About Clement Manyathela (Talk 702):
Clement Manyathela hails from a village called Vaalbank in Mpumalanga. He graduated from the University of Pretoria with A Bachelor Of Arts degree in Journalism in 2013.

He’s worked as a reporter for more than 9 years and has spent many of those years reporting on politics.

He started his career at the Pretoria News as a weekend reporter while studying, had a stint at the SABC news online. He has had stints at Africa News Network and Power FM among other news organisations.

Clement - who still works as a journalist for Eyewitness News - has interviewed senior politicians and industry leaders and has covered major stories including the 2018 elections in Zimbabwe and the funeral service of former president Robert Mugabe and the 2014 elections in Lesotho.

He’s also travelled with President Cyril Ramaphosa, covering his state visits in countries such as China and India.

Clement has presented a number of high-profile live broadcasts including the inauguration of President Cyril Ramaphosa, the funeral of struggle stalwart Winnie Madikizela-Mandela and the state of the nation address.

About Carmen Murray:
Digital Analyst, Content and Communications specialist, (Founder of Carmen Murray Communications | Freakishly Effective Content), Africa representative of The Connected Marketer™, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech- Africa-Meltwater. Juror IAB and Adfocus FM