Sanlam develops new loyalty rewards around e-learning amid Covid-19 schooling crisis

In this edition of the Business Day Spotlight, we talk about the impact of online learning on loyalty programs in SA.

Our host Mudiwa Gavaza is joined by Nathea Nicolay, Head of product at Sanlam Reality, the insurer’s loyalty program.

The discussion focuses on Sanlam’s investment in online education as a feature of their loyalty program; the evolution of the group’s loyalty program through the pandemic; ways in which companies have had to reconfigure their loyalty programs due to changes in the economy; loyalty programs as a tool for retaining customers; and an outlook for the sector going forward.