South Africa’s TOP 50 brands

Brand Finance Africa released its annual rankings of South Africa’s TOP 50 brands today, which only recorded a 2% (R8.8 billion) decrease in cumulative brand value, from R471.3 billion in 2020 to R462.4 billion in 2021. This resilience is especially evident in the impressive recovery seen on the Johannesburg Stock Exchange (JSE), which returned to January 2020 levels after just 15 months. The top 50 most valuable South African brands were initially forecasted to lose over R65 billion in cumulative brand value (15%) during the pandemic. Michael Avery spoke to Ben Baigrie, Senior Analyst, Brand Finance;

Parul Soni, Associate at Brand Finance; &

Jeremy Sampson, Managing Director, Brand Finance Africa about what the rankings reveal.