trufm was launched in 2008.The focus of the station is to groom the young people of the Eastern Cape and to be a platform for self-expression.The station broadcasts in English (40%) and IsiXhosa (60%) to the youth of the Eastern Cape.

trufm’s vision is to be the preferred youth brand in the Eastern Cape with a mission to provide informative, educational and entertaining programming that addresses the current needs of the people within the station’s broadcast area with a futuristic approach.

The station’s demographics include a primary audience of 18 to 30 years with a secondary target market of 15 to 17 and 31 – 34 years; LSM 3 – 7 that reside in the Eastern Cape. trufm listeners are mostly individuals who want to see change to their current situation with doors leading to better opportunities that will improve their standard of living. Employment, belonging and safety top their priority list.

The stationhas a peer to peer style of broadcasting which has proven to be very successful. Listeners feel that the presenters are their friends and tune in daily to share; learn and be engaged. The station has a strong CSI focus due to the rural audience that it caters for. This is evident in the types of on-air competitions; events and partnerships that the station embarks on.

The station is located in Bhisho; Eastern Cape and can be found on 89.3 – 107.8fm or on and DSTV channel 816
trufm . . . like no one else

Acting Station Manager: Masixole Mdingane

Acting Programmes Manager: Ukona Jelwana

Acting Marketing Manager: Busi Mbatsha

Uhambo Lwethu Drama Series

895 EPISODES |  Podcast, ±10 min episode every day
The series takes the listener on a journey of four individuals who have just completed their matric and are now embarking on a journey of self-discovery. As a youth station it was important for the station to come up with a story line that tackles societal issues that resonate with the typical trufm listener. These issues include peer pressure, gangstarism, crime, education, lack of service delivery, unemployment as well as the consequences and setbacks that hinder people from achieving their pre-determined goals.

The aim behind the drama series is to empower; educate and entertain the listener while challenging perceptions.

Masi Mdingane, trufm Programmes Manager explained that "This is one of the ways in which trufm aims to strengthen its programming output. We will curate content around this series, making it a strategic addition to the lineup".

“It is important for the station to speak to the needs of the youth while addressing their aspirations. Uhambo Lwethu is an exciting new drama series that aims to do just that. We are very excited as a station to deliver this series and are confident that it will be well received by the trufm listener,” commented Thobeka Buswana, trufm Station Manager.

Catch Uhambo Lwethu every Monday – Friday at 13h30 on 89.9 – 104.1

trufm . . . bringing you drama like no one else.

2 channels