EP54: The DOC & The GURU with Dr Eduard Coetzee, CEO The Sharks

In our first episode of 2021, we welcome Dr. Eduard Coetzee, CEO The Sharks Rugby Union to chat about a host of exciting activities, both on and off the field. It’s safe to say that big sport is professional these days, and rugby is no different; underlined by the fact that the American Consortium, MVM Holdings, recently bought a majority stake in The Sharks.

We chat about the proud history, culture and innovations of the Sharks like the entertainment on the outer fields and Small Zone (for a good family day out), the development Academy and ‘I See Colour’ that addresses transformation, diversity and inclusion. And then look forward to the American Way of BIG, BOLD & BRAVE sports marketing and Sport-Tainment razzmatazz, as the Sharks aim to expand their brand globally.
Historically the Sharks have led local sports marketing but can now also draw on the experience of their new shareholders who have links to The Milwaukee Bucks in the NBA, The Florida Panthers in the NHL and Roc Nation – so exciting times ahead!

More immediately, we wish the team all the best for this weekend’s Carling Currie Cup semi-final and also the upcoming Rainbow Cup in Europe. So, subscribe to The DOC & The GURU podcast for free and never miss an episode. https://band.link/DocGuru

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

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