The Investment case for Purple Group

As part of our commitment to raising awareness of small and medium capitalisation shares on the JSE, we will be giving investors the opportunity to engage with management at a variety of JSE-listed businesses.

The second company we are profiling is Purple Group - the highly disruptive financial services group that has been on a mission to democratise share ownership in the country.

Despite the COVID-19 disruptions, Purple has continued to acquire clients through its EasyEquities (Fractional share ownership business) and has extended its model to include US and Australian equities.

Nastassia Arendse talks to CEO Charles Savage about the investment case for Purple and where he sees the group businesses headed in the next few years.