EP25: How African Bank is using a simplified technological customer interface to create a sense of community.

This week on The Doc and The Guru Podcast we chat with Kaibe Mollo Head of Marketing at African Bank.

Rated number 1 in customer satisfaction in the 2019 SA Customer Satisfaction Index. Retail deposits up 115% YoY and Net Profits After Tax up 13%. Find out how African Bank used a simplified technological customer interface, and created a sense of community, imbued in the brand positioning “We Are You”, and brand campaign lines like “Everybody Is Somebody”, to become the quintessential comeback kid after the dark days of 2014. Seems like local can really be lekker when it comes to banking.

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