EP24: Lifestyle Branding and The Role of Women in Sports Administration

In this week's episode of The DOC & The GURU podcast, we chat with Debbie Braun, owner and CEO of U.R.US on her two passions; Lifestyle Branding and The Role of Women in Sports Administration.

We delve into the concept of Lifestyle Branding, and in a very brand-conscious country like South Africa, why is it not more of a mainstream marketing concept? And then we ask the important question of why there are so few women in top leadership positions at the major South African sporting bodies - what has to happen to break through that glass ceiling? Again, it is a not-to-be-missed episode.

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