EP24: Lifestyle Branding and The Role of Women in Sports Administration
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In this week's episode of The DOC & The GURU podcast, we chat with Debbie Braun, owner and CEO of U.R.US on her two passions; Lifestyle Branding and The Role of Women in Sports Administration.
We delve into the concept of Lifestyle Branding, and in a very brand-conscious country like South Africa, why is it not more of a mainstream marketing concept? And then we ask the important question of why there are so few women in top leadership positions at the major South African sporting bodies - what has to happen to break through that glass ceiling? Again, it is a not-to-be-missed episode.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
We delve into the concept of Lifestyle Branding, and in a very brand-conscious country like South Africa, why is it not more of a mainstream marketing concept? And then we ask the important question of why there are so few women in top leadership positions at the major South African sporting bodies - what has to happen to break through that glass ceiling? Again, it is a not-to-be-missed episode.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.