Is the future of events and gym online?

With the COVID-19 pandemic shutting down gyms and fitness facilities across South Africa, the fitness industry is tapping into the growing phenomenon of hosting online events – which is not only enabling businesses to continue operating, but in many cases grow their audiences as well. Last month, popular fitness event “That Fit Fun Fest” hosted its first online event with the help of local start-up Flock Eventing Platform – and the results exceeded their expectations, with more than 2800 people streaming the event from around the world, and over 6600 app views. Their previous live event, in February, attracted 220 people.

GUEST: MIKE LYSKO - CEO and founder of Flock Eventing Platform