8 Apr ECAfrica100 in Conversation With David Alexander

David Alexander is the Managing Director of Sheer Publishing (Pty) Ltd, the fastest growing independent music publishing company in South Africa. Sheer Publishing represents South African songs and songwriters for the world amongst their clients are; Mandoza, Kabelo, Chris Chameleon and Jeff Maluleke. Sheer Publishing also represents international Publishers for Southern Africa and Africa – some of their clients are Kobalt Music, Reverb Music, World Circuit, Budde Music Inc Chimurenga Music, Rh Pozitif Publishing and Roba Music Publishing.
David serves as the Vice Chairman of NORM (National Organisation for Reproduction Rights in Music, which is the body that represents the music publishers in South Africa. Norm is also a mechanical collection society and has agreements with the recording industry, broadcasters as well as internet and mobile operators.

David is on a mission to provide a comprehensive range of copyright services to all clients, domestic, continental and international. Steeped in the richness and creativity of the arts, Sheer Publishing specializes in the representation of songs and songwriters and a quick glimpse at the last 12 months will tell you that business is soaring. From mainstream commercials to movie soundtracks, the caliber of brands knocking on Sheer’s door at the moment is a testament to their sound standing and reputation in the industry.

Major clients include top advertising agencies such as Ogilvy, JWT and Clearwater as well as FILM and TV production companies.
With a ten-person strong team in South Africa, and staff in Cameroon, Ghana and Kenya respectively, Sheer Publishing might be small but they excel at what they do. Born in 1996, Sheer Publishing has a vast catalog rich with South African, African and International Chart music ideal for syncing purposes. Sheer Publishing offers the ultimate one-stop solution for all your music requirements.
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