Fred Makgato, the Head: Legal and Regulatory Affairs at the Advertising Standards Authority of South Africa

Admitted as an attorney of the High Court of SA in 2000 after completing a B
Proc degree with the University of Natal and practiced as such 2000 until
December 2007; graduated a Diploma in Advanced Banking from the University
of Natal in 2001; Graduated with MBA from Milpark Business School in 2016.

In this episode we discuss the famous Karl Muller v / Nokia ruling, featured in episode [ ]

We also discuss the need to be wary of weighted studies (industry funded studies) and how the ASA is no stranger to stopping them in their path in being used to promote advertisements.

Additionally, we chat about the roll-out of iPads in school being an issue of conflict of interest.

To help develop advertising regulations in South Africa relating to nnEMF and or any other marketed material, submit your complaints to:

Telephone: (010) 900-1336

E-mail Address:

1. Include a copy of your ID.
2. The details of the complaint and,
3. description, link and or copy of the advertisement.