Business Buzz - Rebranding

Brands need a makeover every now and then. If you'd want to be an expert in reputation management our #BuffaloIndex finds you're going to need R2.500 for a short course on this or over R300k for a specialized MBA. Absa head of marketing, David Wingfield, explains the process behind their recent rebranding. We look at some reputation management successes and failures and discuss them with senior account director at PR Worx, Chantal Riley.