Ep. 6 - Marketing the Value of Being an Intermediary
In a rich and varied conversation, Maya and Andrew touch on important differentiators for brokers as they look to market and highlight their value add. From pricing and personal service to the role played in simplifying complexity and accessing specialist underwriters, the point is made that intermediaries matter more than ever. Placing emphasis on opportunities when renewing policies, being an advocate for their clients at claims time, and the importance of human interaction come through strongly in the conversation as does the importance of emerging digital solutions for both consumers and brokers.