Botlhokwa ba go dira dipatlisiso pele o simolola kgwebo le mmakgwebo Mrs Ndihone Ndzinisa

Starting, owning and running a business as a female has lately started to be seen as fashionable, younger females admire their senior counterparts who are conquers in the business field. Many go into business out of result of envy but end up failing because of simply not doing their home works well before starting a business. Market research should never be underestimated. Many successful new businesses enjoy longevity because their owners conduct regular market research to understand their target market, identify consumer problems and pinpoint realistic competitors.
It’s the simplest way for entrepreneurs to keep up with market trends and maintain a competitive edge by sizing up your business opportunity.