BOITUMELO MOHUBE – MANAGING PARTNER & CREATIVE STRATEGIST AT CHERI YASE KASI
My career started at South African Breweries (SAB) as a Key Accounts Manager and I moved through the ranks. In my time at SAB, I was part of the teams that brought you campaigns such as the Castle Milk Stout Unplugged, Strada Peroni and the launch of Sarita Gold Carpets just to name a few, primarily focused on BTL strategy. My experience spans from Brand Management to Strategy, Financial, Client Service and Project Management. When I moved to advertising agencies, I was fortunate to manage various accounts including: Tiger Brands, Nestlè, Nandos, Premier Foods, Unilever, Vodacom and Douglas Green Beverages and Kurt Geiger.