MBA 015: ANALYSIS – Founder of SleekGeekSA ELAN LOHMAN inspires people

Freemium Business Model:
We analyse how ELAN is operating a successful health and lifestyle business by utilising Facebook groups to motivate and inspire people to live healthy
The following questions are being discussed:
1. The journey as a business owner.
2. The biggest challenge in starting the business and how was it handled?
3. How does the business make money?
• Value Proposition
• Customer Segmentation
• Marketing Channels
• Revenue Streams
• Cost
• Key Resources
• Key Activities
4. Reset Scenario: Starting all over with the current knowledge, what business would you start?
5. Last words