PUT ME ON: TUNEZRSA

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Amidst the chaos that was the July '21 riots, a rapper captures the attention of the nation and goes viral. Was that a page out of the ingenious marketing 101 book of TunezRSA or opportunism of the highest order? Does it matter? Whichever it was, it has led to what now is.

TunezRSA is now known not only as a rapper gone viral but a manager in the creative arts and entertainment space managing one of South Africa's most globally famous TikTokkers, Mr. NT, to facilitating major label contracts for recording artists, to championing the bridging of the digital divide. There's a lot more than just a viral moment to TunezRSA. Give him the time of day and you'll learn this, along with a few valuables gems for the charting of your own course within the respective spaces he navigates.
23 Nov 2022 English South Africa Arts

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