EP115: The Doc and Guru in Africa - We learned a lot. We know a little. We want more.

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This week the Doc and Guru Podcast ventures out on what we hope will be the first of many Pan African adventures in 2022 as we chat with Tamara Ojeaga – Chief Client Officer Kantar Nigeria.

Kantar’s recently released report 2022 in Africa. The Good. The Tough. The Growth. offers some really great insights – and applications - for marketers in Africa.

The report takes us on a journey from demographics and urbanisation trends in West Africa, through the impact of the pandemic on society in general and consumers in particular.

Winning brands in West Africa and Africa will be those that revitalize hope and optimism in a realistic way. In this podcast we explore the key marketing pillars that will make this happen. But you have to get your side-hustle moving because social media is the marketplace of the day. And the future.

Entrepreneurs. Socialpreneurs. Brandpreneurs.

What can we say? We learned a lot. We know a little. We want more.

And if you also want more then download the podcast free and listen in to this week’s Doc and Guru podcast and find out how to get your own free copy of the Kantar report. And this week we even throw in a little bit for the Liverpool supporters.

The Doc and The Guru Podcast. Available on all your favourite listening platforms.
23 Feb 2022 English South Africa Marketing

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