EP113: Glass half-full or glass half-empty? - Flicking the Switch with SABC Reggie Nxumalo
--:--
When it comes to dealing with SABC most of us are either in the glass half-full or a glass half-empty category. Or should that be half-switched off and half-switched on?
In this week’s episode of The Doc and The Guru podcast we chat with SABC Group Executive: Sales – Reggie Nxumalo about what is probably the most important issue facing broadcasters in South Africa over the coming years. The migration from analogue to digital terrestrial broadcasting (DTB). Or as it is more generally referred to DTT (Digital Terrestrial Television).
Fifteen years in the melting pot the SABC has finally begun the process of switching to digital broadcasting by throwing off the analogue switch in the Free State, Northern Cape and NW Province. What does this mean for the 5 million households impacted by the switchover? And how is the SABC dealing with the fallout?
As we switch to DTB is there still a role for linear radio in the OD (On Demand) media landscape? Can advertisers still “tap into the local community” with real time radio? The Edelman Trust Barometer 2022 reports that “distrust is now society’s default emotion.” Is home language content still the key to building trust with consumers and tapping into these communities?
In this show we revisit the importance of home language in transforming the radio station into a trusted brand, not just a destination on the dial, and in building brand trust. We also examine new ways of partnering with SABC, ranging from their RAP studios which offer a range of services from creative radio writing and recording radio ads, to developing 360O promotional packages, and also the crossover media offerings that build on the powerful market synergies inherent in SABC TV and radio assets.
The analogue switch might be off but the lights are still on at Auckland Park. And the message from Reggie Nxumalo is that the SABC is open for business.
In this week’s episode of The Doc and The Guru podcast we chat with SABC Group Executive: Sales – Reggie Nxumalo about what is probably the most important issue facing broadcasters in South Africa over the coming years. The migration from analogue to digital terrestrial broadcasting (DTB). Or as it is more generally referred to DTT (Digital Terrestrial Television).
Fifteen years in the melting pot the SABC has finally begun the process of switching to digital broadcasting by throwing off the analogue switch in the Free State, Northern Cape and NW Province. What does this mean for the 5 million households impacted by the switchover? And how is the SABC dealing with the fallout?
As we switch to DTB is there still a role for linear radio in the OD (On Demand) media landscape? Can advertisers still “tap into the local community” with real time radio? The Edelman Trust Barometer 2022 reports that “distrust is now society’s default emotion.” Is home language content still the key to building trust with consumers and tapping into these communities?
In this show we revisit the importance of home language in transforming the radio station into a trusted brand, not just a destination on the dial, and in building brand trust. We also examine new ways of partnering with SABC, ranging from their RAP studios which offer a range of services from creative radio writing and recording radio ads, to developing 360O promotional packages, and also the crossover media offerings that build on the powerful market synergies inherent in SABC TV and radio assets.
The analogue switch might be off but the lights are still on at Auckland Park. And the message from Reggie Nxumalo is that the SABC is open for business.
