EP110: If you want to capture someone's attention go OOH. Or is it that WOO? A Doc and Guru podcast with Trish Guilford
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In this week’s Doc and Guru Podcast we chat with Trish Guildford the General Manager of the OMC (Out of Home Measurement Council) in her State of the Out Of Home Nation Address (SOOHNA).
SOOHNA. It’s like SONA but with an “H”.
In this episode we review the increasing importance of an effective and reliable OOH audience currency measurement which will ensure that the OOH medium gets its fair share at the advertising a table. Trish unpacks the evolution of OOH research from its early days in AMPS and highlights the key elements of the Roadside Outdoor Audience Database (ROAD).
We also unpack the OMC initiative which is reconfiguring ROAD as a cloud based data offering with open source software that will make ROAD data more freely accessible to all OOH planners and stakeholders.
Beyond the numbers is OOH still an agile and creative media platform? Listen in and if you like what you hear The Guru will buy you a Pepsi. If you would like an eCopy of The Guru’s book Advertising in the OOH Zone just direct message him with your email on LinkedIn (Gordon Muller) or Twitter (@Mzansimedia).
We also highlight the first World Out of Home Organisation (WOO) – Africa Forum which will take place in late January. The 3rd Forum in its WOO World Tour promises to address some really topical issue defining the Pan-African OOH industry.
WOO. That’s like WOOH but without the “H”.
SOOHNA. It’s like SONA but with an “H”.
In this episode we review the increasing importance of an effective and reliable OOH audience currency measurement which will ensure that the OOH medium gets its fair share at the advertising a table. Trish unpacks the evolution of OOH research from its early days in AMPS and highlights the key elements of the Roadside Outdoor Audience Database (ROAD).
We also unpack the OMC initiative which is reconfiguring ROAD as a cloud based data offering with open source software that will make ROAD data more freely accessible to all OOH planners and stakeholders.
Beyond the numbers is OOH still an agile and creative media platform? Listen in and if you like what you hear The Guru will buy you a Pepsi. If you would like an eCopy of The Guru’s book Advertising in the OOH Zone just direct message him with your email on LinkedIn (Gordon Muller) or Twitter (@Mzansimedia).
We also highlight the first World Out of Home Organisation (WOO) – Africa Forum which will take place in late January. The 3rd Forum in its WOO World Tour promises to address some really topical issue defining the Pan-African OOH industry.
WOO. That’s like WOOH but without the “H”.
