EP94: Media: The place where Marketing and Cognitive Diversity Meet - a fireside chat with Dashni Vilakazi
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This week on The Doc and The Guru Podcast we chat with Dashni Vilakazi, newly appointed Managing Director of leading media agency TheMediaShop. It’s been a good week for MediaShop at the MOST Awards and Dashni talks about the challenges faced by media agencies in the post-Kotler landscape. And the changes that will be needed to build on that winning formula into the future.
Career paths aren’t always linear and gamekeeper turns poacher is always a good story. So when a frontline marketer returns to their roots in media it’s big news for the industry. In this episode of The Doc and The Guru Podcast Dashni talks about her journey from media analyst into mainstream marketing and back into frontline media.
Is media an underestimated route through to the marketing C-suite?
Is media a bigger canvas for career and creative growth than many people in marketing and advertising believe?
Find out as we talk about future proofing young media strategists against fallout from the collision of talent and technology in a post-demographic era and explore the need for cognitive diversity within agencies, as a key to blending human artistry with machine accuracy.
So if you don’t know your AI from your IA then subscribe #free and listen in to this week’s special 'Talk like a Pirate' episode of The Doc and The Guru Podcast.
Career paths aren’t always linear and gamekeeper turns poacher is always a good story. So when a frontline marketer returns to their roots in media it’s big news for the industry. In this episode of The Doc and The Guru Podcast Dashni talks about her journey from media analyst into mainstream marketing and back into frontline media.
Is media an underestimated route through to the marketing C-suite?
Is media a bigger canvas for career and creative growth than many people in marketing and advertising believe?
Find out as we talk about future proofing young media strategists against fallout from the collision of talent and technology in a post-demographic era and explore the need for cognitive diversity within agencies, as a key to blending human artistry with machine accuracy.
So if you don’t know your AI from your IA then subscribe #free and listen in to this week’s special 'Talk like a Pirate' episode of The Doc and The Guru Podcast.
