EP53: The Challenge Of Attention In Modern Marketing with Mike Follett

Our guest this week is none other than Mike Follett, Managing Director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing.

What is the scarcest resource? In today’s “attention economy”, our very own attention has become a scarce commodity. We are bombarded with countless pieces of information, from social media to news articles, making it very difficult for any one source to truly captivate and maintain our attention.

This week Mike and Audrey unpack this and give us great tips and insight into how we can better manage our audiences attention. Tune in now.