EP93: "Creative Minds don't sleep" - Making the transition to Media. A conversation with Boniswa Pezisa
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This week on The Doc and The Guru podcast we chat with the former Net#work BBDO CEO Boniswa Pezisa about her appointment as executive director of independent media agency Mediology.
Launched in 2006 by CEO Ana Carrapichano the data-driven media and digital marketing agency is undergoing a growth and investment phase and Pezisa puts marketing and creativity at the centre of the agency’s integrated media solutions.
Creative minds don’t sleep says Pezisa and a focus on mental wellness is a key component of her plans to drive further change and transformation in the agency. And in the greater industry at large.
The recently published Warc report Future of Strategy 2021 indicates that the influence commanded by agency-side strategy teams continues to grow over time, both within their agencies and among clients. More than 60% have felt their influence increase during the pandemic, which has seen strategists relied upon for direction and problem solving in unprecedented scenarios.
Is upstream strategy an opportunity for collaboration between media and creative agencies or an invitation to arm wrestle for additional fees and advertiser budgets?
Listen in free and subscribe to The Doc and The Guru Podcast this week as we chat with Boniswa Pezisa about the future of collaboration between media and creative agencies.
Launched in 2006 by CEO Ana Carrapichano the data-driven media and digital marketing agency is undergoing a growth and investment phase and Pezisa puts marketing and creativity at the centre of the agency’s integrated media solutions.
Creative minds don’t sleep says Pezisa and a focus on mental wellness is a key component of her plans to drive further change and transformation in the agency. And in the greater industry at large.
The recently published Warc report Future of Strategy 2021 indicates that the influence commanded by agency-side strategy teams continues to grow over time, both within their agencies and among clients. More than 60% have felt their influence increase during the pandemic, which has seen strategists relied upon for direction and problem solving in unprecedented scenarios.
Is upstream strategy an opportunity for collaboration between media and creative agencies or an invitation to arm wrestle for additional fees and advertiser budgets?
Listen in free and subscribe to The Doc and The Guru Podcast this week as we chat with Boniswa Pezisa about the future of collaboration between media and creative agencies.
