The Arousal Need with Neuroscientist Dr Dean Sherzai (Pt 1 of 3)

Timothy explores how our nervous systems are wired to experience arousal, and why if you hope to succeed, you must be prepared to arouse others with your ideas and products. Dr Dean Sherzai - a Neurologist and Neuroscientist at Loma Linda University in Southern California - explains why our brains are wired for arousal, and why it’s not just for pleasure, but for survival too.