EP84: Time to Build, Not Break - Bronwyn Pretorius
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In a week where South Africa bleeds, we take a more sombre tone on The DOC & The GURU Podcast as we chat with Bronwyn Pretorius, the
Executive Head of Marketing at Mukuru; another company that is aiming to make both SA and Africa great. So don’t miss out to hear about financial inclusion via a fantastic range of products, extensive reach and high trust levels from “An African Brand, By Africans, For Africans”.
We chat about the history and growth of Mukuru as a FinTech, it’s recent brand refresh, a true customer-centric approach to product development and marketing, and how purpose and passion can make your job easier.
Bronwyn also shares some valuable lessons that she has learned along the way and none more important than “for a marketer to think like a business owner, understand and execute on strategy and always be focused on revenue generation”.
So listen in for Free to The DOC & The GURU Podcast and you can also catch Bronwyn at the Vibe Martech Fest (3-4 August 2021) as she shares her views and experience on understanding, interpreting and using data in marketing.
#fintech #marketing #podcast
Executive Head of Marketing at Mukuru; another company that is aiming to make both SA and Africa great. So don’t miss out to hear about financial inclusion via a fantastic range of products, extensive reach and high trust levels from “An African Brand, By Africans, For Africans”.
We chat about the history and growth of Mukuru as a FinTech, it’s recent brand refresh, a true customer-centric approach to product development and marketing, and how purpose and passion can make your job easier.
Bronwyn also shares some valuable lessons that she has learned along the way and none more important than “for a marketer to think like a business owner, understand and execute on strategy and always be focused on revenue generation”.
So listen in for Free to The DOC & The GURU Podcast and you can also catch Bronwyn at the Vibe Martech Fest (3-4 August 2021) as she shares her views and experience on understanding, interpreting and using data in marketing.
#fintech #marketing #podcast
