EP81: Sport Is A Big Business - Mnqobi Zondi

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On this week’s episode of The DOC & The GURU Podcast, we chat about marketing and the commercial aspects of sport as a big business with Mnqobi Zondi, a Senior Administrator at one of South Africa’s major sporting codes. So listen in for the informed views of someone who is at the sharp end of sports marketing – for both the challenges and opportunities facing him.

We have a wide-ranging and very interesting discussion, from the highly-anticipated British & Irish Lions Tour and how different that is to the last time they visited us, the delayed Tokyo Olympics, to schools sport, women claiming their rightful place on the sports field and Naomi Osaka at the recent French Open.

This episode was recorded before the BIG action of this week where the Proteas (did you notice without a sponsor) were on fire by beating the Windies 2-0 in the Test Series, the Bulls crashing out of the Rainbow Cup Final in Italy and of course the biggest commercial news being the sponsorship fiasco at the Euros where tournament sponsors, Coca-Cola and Heineken, were snubbed by some high-profile players.

Whether you are a sports fan or not, download or subscribe to The DOC & The GURU for free for all things Marketing, Media and everything in-between.

#sportsmarketing #media #commercialrights #podcast
23 Jun 2021 English South Africa Marketing

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