Season2: EP3: Digital transformation and influencer marketing - Mike Stopforth

In this episode we’re in conversation with Mike Stopforth, well-known entrepreneur, a start-up investor, an author, global speaker, and a disruption and innovation advisor on a number of corporate boards.

Grab a cup of coffee and listen as we discuss:

• Digital transformation and what it actually is and how influencer marketing fits into the equation.
• The reason for scepticism in influencer marketing and why it’s wrong.
• Most brands’ lack of understanding of how influencer marketing contributes to sales.
• The trick brands are missing with their own customers.

Listen to the episode here:

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