I Be Music The Music Business Unplugged

The Music Business Unplugged

"The Music Business Unplugged" brings music industry role-players from around the world onto the series to share insights, news, trends, and lessons about the music business with audiences. The conversations and interviews are hosted by music executive Ian Bredenkamp, and see music label heads, artist managers, streaming experts, social media insiders and more pull back the veil about making hit songs. This series is produced by I Be Music, Africa's #1 Music Plugging company.
Monthly English South Africa Marketing · Music Commentary
4 Episodes

How to find the right booking agent

How to find the right talent agent. Meet artist booker and tour producer Natasha Savage. On the this episode of The Music Business Unplugged we meet Natasha Savage, renowned Talent Agent, Artist Booking and Tour Producer. Natasha gives the ins-and-outs of what she looks for when signing new talent, and…
27 Apr 27 min

Understanding the Role of an Artist Manager

“You’re always just one song away from your life changing”. On this episode of The Music Business Unplugged, host Ian Bredenkamp sits down with renowned artist manager Seth Kallen for an in-depth conversation about the pivotal role of an artist manager in today’s music industry. Based in Los Angeles, Seth…
4 Apr 31 min

How Do I Have My Music Heard on Streaming?

The rise of music streaming has opened doors to millions of songs being shared online each month. But how exactly does streaming work, and what are its pros and cons? From a local perspective, what emerging trends are shaping the African music landscape, and which countries are seeing their music…
16 Mar 22 min

Understanding the Role of a Publisher and Why You Need One.

Music publishing often remains a mystery, even for industry professionals. In this episode of The Music Business Unplugged, seasoned expert Thando Makhunga joins Ian Bredenkamp to demystify the world of composer rights, mechanical rights, and offer invaluable tips for songwriters and independent labels. Makhunga also shares exclusive behind-the-scenes insights from…
3 Mar 24 min