Everlytic Bytes

SOLID GOLD PODCASTS #BEHEARD  |  Podcast , ±10 min episodes every 5 weeks, 6 days  | 
Do you want to run more effective direct marketing campaigns? Then listen up.

Everlytic is a digital communication platform that gives businesses the tools to create and send bulk, automated, hyper-personalised emails, SMSs, and voice broadcasts. We developed this podcast, Everlytic Bytes, to provide direct marketers with short snippets of value from professionals in the industry.

Ready to play?

From expert chats, to thought leadership and case studies, this podcast provides you with helpful nuggets of information to advance your campaigns to new heights.

Let’s go!

Subscribe to this channel

You can subscribe to new audio episodes published on this channel. You can follow updates using the channel's RSS feed, or via other audio platforms you may already be using.

RSS Feed

You can use any RSS feed reader to follow updates, even your browser. We recommend using an application dedicated to listening podcasts for the best experience. iOS users can look at Overcast or Castro. Pocket Casts is also very popular and has both iOS and Android versions. Add the above link to the application to follow this podcast channel.


This channel is available on Spotify. Follow the link above to view episodes on Spotify.

Signup to iono.fm

Sign up for a free iono.fm user account to start building your playlist of podcast channels. You'll be able to build a personalised RSS feed you can follow or listen with our web player.

#012 Harness Hyper-Personalisation With Three Data-Collection Methods | Candice Lee Reeves

Hyper-personalisation is more than greeting a person by name in your automated emails. It’s the science of collecting customer data and using that data to send messages to them on channels they prefer at the time they need it. In this episode, Candice Lee Reeves - Snr Digital Copywriter at Everlytic - shares ideas on how to gather data for effective personalisation.
[Video] Make Marketing Matter Follow Everlytic on LinkedIn Follow Everlytic on Twitter Watch on Youtube

#011 Craft Engaging Copy that Nudges Consumers to Action | Leigh Crymble

Today's Guest is Leigh Crymble (Head Behavioural Linguist at BreadCrumbs Linguistics)

As communicators, a brand’s main aim of their communications is to persuade a recipient to do something: buy into a brand story, support a product and / or service, and ultimately, become a loyal brand advocate. In this episode we chat to Leigh Crymble, Head Behavioural Linguist at BreadCrumbs Linguistics, to learn more about the science behind creating engaging content that nudges a consumer to action.
BreadCrumbs Website Everlytic LinkedIn Top Language Tips for Better Emails Connect with Leigh

#10 A Marketer’s Guide to Customer-Centricity in Email | Candice Lee Reeves

Senior digital copywriter and marketing professional, Candice Lee Reeves, talks us through: (1) Why customer centricity is so important in marketing (especially digital), (2) how marketers can make their marketing more customer centric by using storytelling principles from Donald Miller’s book, Building a Storybrand, and (3) the 5 tips you can use to apply customer-centricity to your email marketing.
Candice's profile on LinkedIn Everlytic's page on LinkedIn How to Use Storytelling in Email Learn more about Everlytic

#08 Running a Successful Black Friday Campaign | Warrick Kernes

Guest: Warrick Kernes (The Insaka eCommerce Academy)

With an influx of advertising on Black Friday, how do you stand out from your competition. Warrick Kernes from The Insaka eCommerce Academy shares some tips for running a successful Black Friday campaign.
Learn more about Everlytic Connect with Warrick 5 Black Friday Online Marketing Ideas to Boost Your Revenue Learn more about The Insaka eCommerce Academy Jumpstart your eCommerce Journey

#06 How to build a brand that matters through data-driven content | Musa Kalenga

With an influx of marketing and advertising across all different platforms fighting for our attention, how do marketers stay ahead of their competitors?

Musa Kalenga unpacks his thoughts on building a brand that matters through data driven content.
Learn more about Musa Kalenga Connect with Musa on LinkedIn Learn more about Everlytic Follow Everlytic on LinkedIn Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business

#05 Making Basic Sense of Data and Automation Strategy | JD Engelbrecht

In this Expert Chat episode, Karyn Strybos speaks to JD Engelbrecht.

Businesses have a wealth of information at their fingertips but most of us are struggling to access data, make basic sense of it and activate it efficiently. In this episode we unpack how leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources.
Everlytic website Data and Automation Strategy

#02 POPIA Tips & Tricks | Elizabeth de Stadler

10 Things You Can Do Now

We are so pleased to have Elizabeth de Stadler, from Novation Consulting, back with us to chat about the 10 things you can do right now as marketers.
Please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List which we worked on in collaboration with Elizabeth.
Connect with Elizabeth on LinkedIn Novation Consulting Everlytic Website POPIA Guide

#01 Cutting Through The POPIA Noise | Elizabeth de Stadler

Our guest today is Elizabeth de Stadler, from Novation Consulting, Elizabeth specialises in all thing’s compliance and risk management and prides herself on being slightly out there (and that’s what we love most about her) bringing a fresh perspective to compliance issues. She happens to have a Masters (cum laude) in Consumer Law.

It feels like it has been an eternity since POPIA started to be spoken about in 2013, but now it's here and we have less than a year to comply.

What does it mean for the marketing industry?
What are some of the key take-outs?
What can marketers start doing today to ensure they are on track for 1 July 2021?

To learn more about what POPIA means to you as a marketer and the steps to take, please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List.
Connect with Elizabeth on LinkedIn Novation Consulting Everlytic Website POPIA Guide

12 episodes