Echocast Radio Let's Talk Digital

Let's Talk Digital

Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.
Monthly English South Africa Marketing Narrated by Tyran De Beer
76 Episodes
12 – 32

EP64: Discovery Insure Challenger Brand Talk Digital with Precious Nduli

Our guest today is Precious Nduli Marketing Executive for Discovery Insure, a challenger brand in South Africa and she is going to be talking us about their digital transformation journey, and the progress made to date. One of the core values within Discovery is Innovation coupled with a fast innovation…
8 Mar 2022 37 min

EP63: Integrated Marketing within Digital Transformation with Sadika Fakir

Our guest today is Sadika Fakir, Integrated Media & Digital Director at Tiger Brands sharing her experience and thoughts around Integrated Marketing within Digital Transformation. According to AC Nielsen and the Interactive Advertising Bureau, total adspend for SA in 2020 was just over R41bn, with a 18% y/y growth in…
22 Feb 2022 42 min

EP60: The Data Revolution - Single Customer View with Kelvin Jonck

Our guest today is Kelvin Jonck, CEO of YOUKNOW Digital and our topic for conversation is The Data Revolution. We are all on a data maturity journey and brands need to be thinking about the transaction value exchange with customers. What is the value of data? How can data be…
11 Jan 2022 45 min

EP58: Why Inhousing Is The Future Of Digital Marketing with Craige and Caitlin

The changing nature of relationship between brands and agency partners, the increased scrutiny of marketing budgets, and the rise of digital media in a COVID-19 world has meant a wave of in-housing as the inevitable consequence. The benefits of in-housing which include speed, efficiency, quality, transparency and a better approach…
23 Nov 2021 40 min

EP57: The Convergence Of Creative And Media with Ryan Sauer

Our guest today is Ryan Sauer MD of King James Group in JHB and the topic for conversation is: The convergence of creative and media. We are seeing the rise of Adtech, Martech and possibly MADtech and a backward integration into creative. The disruption we focus on is how creative…
9 Nov 2021 41 min

EP56: Changing Consumer Trends Post Pandemic with Alexander Leibner

Today’s guest is Alexander Leibner, Futures Strategist & Media Entrepreneur. We are excited to be talking about the Top 6 Consumer SHFTS he has identified in the last 18 months and how this has impacts the way we will have to market to consumers in the future. The future is…
26 Oct 2021 46 min

EP55: Brands Operationalising First Party Data with Nicholas Leighton

As digital advertising shifts from third-party identifiers toward a privacy-driven approach, investing in first-party data is a strategy that can help marketers easily adapt. My guest this week is Nicholas Leighton, Account Executive at Adobe South Africa, and we will be talking about how brands can operationalise first-party data. Adopting…
12 Oct 2021 43 min

EP53: The Challenge Of Attention In Modern Marketing with Mike Follett

Our guest this week is none other than Mike Follett, Managing Director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing. What is the scarcest resource? In today’s “attention economy”, our very own attention has…
14 Sep 2021 45 min

EP51: The Power of Audio with Kat de Sarigny

Our guest this week is the one and only Kat de Sarigny (we just love French last names), who has quite the lovely bio. Kat is a Household’s CEO, a Spotify Guru with a passion for audio innovation, and has been in the media industry for over 5 million minutes…
17 Aug 2021 36 min

EP49: The Marketers Measurement Dilemma with Neil Pursey

Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing. Today we get to speak to Neil Pursey, Marketing Data Consultant at Measurebyte, with +15 years’ experience in analytics, data-driven…
20 Jul 2021 43 min

EP48: KHULA! Inputs Marketplace with Karidas Tshintsholo

Over the past five years, funding in Agritech start-ups across the African continent has been rising consistently. The sector stands in fifth position when it comes to the amount of capital raised by start-ups in Africa. Khula! is a digital ecosystem of platforms that connect & enable role players in…
6 Jul 2021 31 min

EP47: Experience Transcends Communication with Haydn Townsend

The powerful convergence of marketing and technology in today’s marketplace means that brands are no longer built through advertising, but through experiences. We have observed seismic consumer behavior shifts in the last 12 months which are likely to stay with us permanently. Right now, an experience renaissance is afoot –…
22 Jun 2021 46 min

EP46: Franc-ly Speaking FinTech Startup with Sebastian Patel

In this podcast we chat to Sebastian Patel Chief Operating Officer & Co-founder of Franc which is a Fintech Start-up in South Africa. Franc was born in 2018 when an engineer, actuary, investment guru and tech wiz shared a common idea of making investing affordable, accessible and social. It is…
8 Jun 2021 22 min
12 – 32