The DOC and the GURU

An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
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#Marketing #Media #Advertising #SouthAfrica #Podcast

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18
MAY

EP127: Dr. Matteo Tassi - CIES

This week, we stay with our global theme on The DOC & The GURU Podcast, as we chat with Dr. Matteo Tassi, Head of Executive Education at CIES in Switzerland (International Centre for Sports Studies). In another very interesting and far-reaching episode, we start with the important, wider societal role that Matteo and his team are playing in sports education.

He recently spoke on a webinar, 'Beyond the Pitch', on the deep concern about players’ welfare after they retire and the development of CIES’ latest programme, 'The Next 90'. Here he is working with FIFA and former professional football players to manage their transition from the world of professional sport and to design their future, with a second career. So, to hear more about this human-centric and collaborative approach and its early success, don’t miss our episode this week - (both the webinar and details of this programme, can be accessed on the CIES website).

Matteo also goes on to discuss some of the contemporary issues of player welfare in sport, stresses the importance of ongoing education and shares some interesting insights into innovation and disruption from his recent studies at the very prestigious Stanford Graduate School of Business, and closes with some fantastic career advice.

Again, be in the know and listen to The DOC & The GURU Podcast for free!

#sport #education #cies #fifa
11
MAY

EP126: The latest Brand Finance report on SA Most Valuable Brands has been released this month - Jeremy Sampson

We welcome back onto the Doc and Guru Podcast The Brandfather – Jeremy Sampson – Managing Director of Brand Finance SA.

It has been over 100 weeks since the start of the pandemic and it is encouraging to note the performance of SA’s top brands. During the first half of the pandemic SA’s top brands declined an overall -2% in value. After the second 52 weeks brand value has seen overall brand value increase by +8%.

It’s not surprising that this year’s theme is SA Brands Driving the Economy and the report has been expanded to include South Africa’s Top 100 brands.

The big hitters dominate again (in terms of brands and sectors). Finance and data still top the pops but it’s interesting to see the performance of Multichoice given the current state of the subscriber TV market.

In any truly dynamic report it’s rarely the ranking itself that provides the most intriguing insights but rather the shuffling in the ranks. Not surprisingly the retail sector has been first out of the post Covid starting blocks. 5 of the Top 20 Most Valuable Brands are retailers, and retailers account for 4 of South Africa’s Top 10 Strongest Brands.

Jeremy highlight several critical factors which are key to the driving Brand value and growth in the retail sector.

In this episode, we unpack the notion of a soft power – the brand’s ability to co-opt rather than coerce consumers. Against the backdrop of Putin’s War in Ukraine the Global Soft Power Index provides a fascinating insight into the positioning and performance of Brand SA.

Listen in this week to the Doc and Guru Podcast and download the Brand Finance SA Top 100 Brands 2022 report free.

Was Henry Ford right when he said
“you can’t build a reputation on what you say you’re going to do”?
04
MAY

EP125: Destination Marketing - Hofbrauhaus

On this week’s episode of The DOC & The GURU Podcast, we continue with our theme of destination marketing and discuss Hofbrau beer and the world-famous Hofbrahaus in Munich, where Dr. Michael Moller, the brewery director, shares his insights over 22 years.

This is again a story of how a commercial enterprise gets so tightly interwoven with society and culture, that it’s an absolute institution in Munich and a global icon. Listen in to hear how Micheal discusses his varied and very interesting career with absolute passion and enthusiasm, in another positive, enlightening and uplifting episode.

It’s filled with marketing, business and life lessons – where sometimes you need to change and other times you stay the same, the power of a brand, the core product versus what it unlocks in consumers, emotional attachment, career paths and a whole lot more…

So don’t miss out and listen to The DOC & The GURU Podcast for free.

#destinationmarketing #hofbrau #hofbrauhaus #business
Hofbrauhaus
27
APR

EP124: The Name's Bond, James Bond!

This week, The DOC & The GURU Podcast comes to you from one of our most spectacular locations ever – the 007 Elements Cinematic Installation, 3 000 metres up in the Austrian Alps at the summit of the Gaislachkogl, as we walk in the footsteps of James Bond.

We always say it, as we always have fantastic guests, but don’t miss this episode as Andreas Zunt, the exhibition manager, generously spends time taking us through what it was like to host one of the most popular movie franchises, when they shot the snow scenes from Spectre in Solden, Austria. Not only did they embrace this truly ‘once in a lifetime experience’, they leveraged it with a world-class museum that tells the tale of Bond in Solden and is testament to what is possible with imagination, the will, money and application – and is a great example of destination branding/marketing and one that many cities can learn from.

This is a masterpiece of marketing, linking James Bond with Solden – so don’t miss out and listen to The DOC & The GURU for free.

#marketing #movies #leveraging #destinationbranding
007elements
21
APR

EP123: Devashni Murugan (Accenture)

On this week’s episode of The DOC & The GURU Podcast, we chat with Devashni Murugan, the Integrated Marketing and Communications Director for Accenture in Africa.

As always, we cover a host of interesting topics as Devashni takes us through her career journey, with numerous valuable lessons along the way. Amongst other things, we chat about the role of creativity in solving complex business problems as well as technology as an ally for modern marketers.

We also get into a bit of the detail on the 5 Major Trends from this year’s very interesting Fjord Report; Come As You Are, The End of Abundance Thinking, The Next Frontier, This Much Is True and Handle With Care.
And still on marketing, Accenture Interactive is the sponsor of the Marketing Organisation of the Year Award at the 2022 Marketing Achievement Awards – so again, do not miss out and listen to The DOC & The GURU Podcast for free.

#marketing #consulting #business #podcast
13
APR

EP122: Edelman Trust Barometer Report 2022 – You can trust me. I’m in advertising.

This week on the Doc and Guru Podcast we chat with Managing Director of Edelman South Africa – Karena Crerar – about the recently released Edelman Trust Barometer Report 2022.

Founded by Daniel Edelman in 1952, Edelman is one of the largest communication groups in the world and for the past 22 years Edelman Trust Barometer reports have become a beacon for companies seeking to navigate the murky waters of building trust through communication.
Insights contained in the Edelman Trust Barometer Report 2022 were extracted from a global online sample of 36,000 respondents in 28 countries. The 2022 Report sheds light on the global Trust Zeitgeist through 4 primary silos … Business/ NGOs/ Government/ Media.

In this podcast we explore some of the key findings from the 2022 report including
• The significant decline in trust in democracies since last year
• The emergence of “my company” as a trusted communication lens through which to view the world
• The trust gap between the “haves” and the “have-nots”
• The general erosion in trust for advertising and media - and social media in particular
It’s a sobering thought that 59% of respondents say that their default position is to distrust until they see evidence to the contrary.

Interesting insights from analysing the Edelman Trust Barometer Reports from a trend perspective.
• 2003 “Earned media becomes more credible than Advertising” - the emergence of the POE model.
• 2005 “Trust shifts from ‘Authorities to Peers’ – the birth of influencer marketing.
• 2010 “Performance & transparency deemed essential to Trust” – the commitment to walking the walk not just talking the talk.
Many of these narratives have since become embedded in the lexicon of marketers and advertisers.

What does this mean for marketers and advertisers? What do we need to think about when we are crafting advertising messaging and making media planning decisions? Tune in and listen to The Doc and the Guru Podcast
06
APR

EP121: Sanlam Sydney Shares..

On this week’s episode of The DOC & The GURU Podcast, we chat true-blue marketing with Sydney Mbhele, the Group Executive – Brand at Sanlam, who shares his valuable knowledge and views on a range of issues.

We often say it (as we have such fantastic guests on our show), and we’ll say it again - if you want to hear an action-packed and highly informative episode on marketing, then do not miss this one!

Sydney, takes us through his business journey, where today he is a senior executive managing a proud 104-year old brand in 45 countries globally.

We chat about Sanlam’s recent brand change to ‘live with confidence’, how that has been received both internally and by the market, their purpose to empower generations to be financially confident, secure and prosperous, and their brand success across a range of measures.

We also examine how to operate at your optimum and be your best self with the IKIGAI model.

Sydney further shares his views on the Marketing Achievement Awards and its theme of ‘Marketing Means Business’ and why marketing should make a difference in society. We close by chatting about the important role of the Marketing Association of South Africa (MASA), where he is the Chairperson, and the need to build a strong and professional marketing community.

Again, invest in yourself by listening to this episode of The DOC & The GURU Podcast – it’s really worth it.

#marketing #brand #ikigai #podcast
30
MAR

EP120: Celebrating The 6 Nations and Grand Slam French Rugby Success with Vlok Cilliers.

On this week’s episode of The DOC & The GURU Podcast, we chat about the recent 6 Nations Rugby Tournament and celebrate the success achieved by SA kicking coach, Vlok Cilliers, in playing such an integral part in France’s triumph.

And this show is not just about rugby; it’s a show about the parallels in life and the lessons that are all around us – I promise you, it’s a great listen! As marketers and media people, don’t miss out – it’s of immense value.

Vlok talks about finding the balance between individual brilliance and a team environment, doing the hard yards (and all those inches) well away from the Final, understanding and trusting the process and not just being outcome-focussed, managing the wafer-thin margins (at that level of sport, business and life) that result in fewer errors and a higher win-ratio, the alignment and role of leadership like the captain, Antoine Dupont (World Rugby Player of the Year), and head coach, Fabien Galthie, having mental toughness and paying attention to all the necessary detail.

French rugby has always been blessed with stars and a flamboyant style of play but, it’s also fair to say that they have been notoriously unpredictable and inconsistent at times – but this team seems to have built on the best (and continues to do so) and will go in as one of the favourites at next year’s Rugby World Cup France 2023, on home soil.

We close the show by moving away from the glitz and glamour of this campaign, and chat about the important work that the VlokSkop Foundation is doing in South Africa to help less-privileged people. So, listen in to see how you can get involved and make a contribution?

The DOC & The GURU Podcast is available for Free on all popular players.

#success #process #balance #business
23
MAR

EP119: Multichoice. F1 & Eskom. Kaalgat Karel II - If you build it they will come.

This week on the Doc and Guru Podcast we chat with well-known media executive Mauro Black - Director: Content Sales & Distribution at MultiChoice Group.

MultiChoice Group entertainment platforms like DStv, GOtv, Showmax & DStv Now are a hub for more than 19 million viewers across 50 countries. But to many of us planning and buying within the South Africa market, this massive trade in BVOD entertainment content - the energy that fuels these and many other global viewing platforms - is all largely invisible.

At times the quantum of viewer engagement is unfathomable. Multichoice reality show Big Brother NAIJA set all-time records with over 1,2 billion votes cast by viewers.

And speaking of unfathomable in this episode of the Doc and Guru
Podcast we address the latest rumours that Eskom will be sponsoring Max Verstappen & F1 in 2022. Forget DRS. This year F1 is going to be all about Eskom ERS.

In this episode our guest Mauro Black unpacks the 5 key pillars of performance that underpin the Multichoice Studios global offering.

At the core of this offering is local content production. Multichoice local content production is up +41% YoY with a target of 45% of GE content spend in 2022. In South Africa local content viewing is up from 35% of viewing time in 2021 to 44% in 2022 YTD. In Kenya this appetite for local content accounts for 49% of viewing behaviour. In Nigeria that figure is a whopping 74% of viewing. Is local culture the new African diamond in the rough?

And speaking of local content, in this episode we leak news about the rollout of the possible return of local movie sensation. Kaalgat Karel II - Karel Oppie Kampus.

Seems like when it comes to broadcaster video content, if you build it they will come.

Tune in and listen free to the Doc and Guru Podcast on all your favourite listening platforms.
17
MAR

EP118: It's Just The DOC & The GURU!

On this week’s The DOC & The GURU Podcast, it’s just the two of us, as we chat about a host of topical issues. Again, don’t miss out if you want to hear our views on the state of marketing and media education / curriculum design, transformation - from ‘stereotype reduction’ 30 years ago to DEI today, some clever marketing and great company results, and is the SA advertising and media industry as good as the think they are?

According to some latest research – WARC Rankings 2022: Effective 100 revealed – SA creative and media have slipped and perhaps need to do some hard thinking (and more importantly, good work) to get up with the best again. We also refer to another report – World Federation of Advertisers – GARM Aggregated Measurement Report Vol. 2 – but to get the full story, listen in for free.

So, be in the know and if you enjoyed the podcast, please share it with your friends and colleagues, and also send us recommendations of who you would like to hear being interviewed on the show.
#marketing #media #podcast #education
09
MAR

EP117: Fans are Changing the Game - Nielsen Global Sports Marketing Report 2022

This week on the Doc and Guru Podcast we chat with Kelvin Watt – Director Nielsen Sports SA about the state of sports marketing globally.

We’ve always been told that nobody is bigger than the game but does that still hold true for sports marketing?

As stadiums around the world start to fill up, we have all become excited about the prospect of watching live sport again. But when it comes to watching live sport on Television it seems that one screen isn’t enough.

The value of OTT media rights has quadrupled over the past 5 years as fans around the world have found new ways to build their own virtual sporting communities. Chatting during live viewing events. Sharing ancillary content. Even betting and co-watching on connected devices.

The Nielsen Global Sports Marketing Report 2022 outlines what all this means for sponsors, advertisers and media-owners.

One of the most fascinating insights in the report pertains to the growth of blockchain technology and crypto in the sport marketing sector. In this podcast Kelvin Watt helps to outline how sponsors benefit from NFT and crypto activations and NFT.

After all, what kind of marketing word is fungible anyway?

As many brands shift their event and team sponsorship strategies away from the bigger is better narrative to focus more on the athletes as primary influencers, it’s beginning to seem like the fans and the players might just be bigger than the game after all.

Listen in free to this week’s Doc and Guru podcast and find out where you can download your free copy of the Nielsen Global Sports Marketing Report 2022.
02
MAR

EP116: Everything from Calypso Cricket to Foresights and Futurism with Kgaugelo Maphai

This week on The Doc and The Guru Podcast we chat with one of South Africa’s most evenly balanced #media executives. Kgaugelo Maphai. Managing Director of Magnia Investments and Chairman of the Matrix Group.

A man who has worked all sides of the media fence over the past 21 years, Kgaugelo shares some of his insights on building a successful 100% locally owned business in the local media sector.

The recent rebranding of the Matrix Group media brand as Kintaro signals the need to ensure that industry players sustain our local economy by ensuring that revenue and dividends remain in the country; instead of flowing out to shareholders sitting in the advertising fortresses of Europe and North America.

Compassion isn’t even his middle name. It’s his actual name. So the focus on developing people at the core of his business success comes as no surprise and the Kintaro brand is centred on 3 pillars of future-focused media solutions.

• INTEGRATION. INTELLIGENCE. INNOVATION

In this episode we unpack the significance of these pillars and Kintaro’s vision not only for regional and cultural nuance in local advertising but also for Pan-African relevance and expansion.

Cognitive agility, collaborative processes and cutting edge foresights are the key to winning in the current media landscape. But is foresight enough? Find out in this episode of The Doc and The Guru as we talk about everything from Kaizer Chiefs to amapiano and 1950’s calypso music.

152 episodes

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