The DOC and the GURU

An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
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#Marketing #Media #Advertising #SouthAfrica #Podcast

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28
SEP

EP151: Just call me Tshif - Bringing Power to the People

This week the Doc and Guru Podcast is in conversation with Tshifhiwa Mulaudzi – Managing Director of MSG Group Sales

Established as part of MSG Afrika Investment Holdings, with a vision to own and operate companies in broadcast media and content provision, MSG Group Sales represents two of Mzansi’s rising star radio stations Power 98,7 and Capricorn FM.

In reflecting on the heyday of media research in Mzansi, we pose the question “is Mzansi still the gateway to media research in Africa”?

As Tshif says, data is currency, but with a Masters in Research Psychology he is one of very few people in the media industry who is equipped to talk media research beyond the numbers. Is there too much emphasis on research reliability in a fragmented media landscape and not enough emphasis on validity? For instance trust is emerging as the critical catalyst for successful communication on radio.

At the end of the day though it’s all about commercialising an audience. Or is it? Radio is such an critical communication platform in Africa and South Africa that all radio stations carry a burden of PBS to some degree. Particularly going into an election.

Listen in and find out how MSG Group Sales goes go about building trust and engagement amongst the listeners of Power 98,7 and Capricorn FM.

Can you put a price on trust? Find out this week on The Doc and Guru Podcast.
21
SEP

EP150: Celebrating 150 Episodes with the Nahana Communications Group

Can you believe it – The DOC & The GURU Podcast celebrates 150 episodes this week! And we have another great two guests in studio, as we welcome Ayanda Mda and Papikie Seopa from the Nahana Communications Group to chat all about the important aspects of staff learning and development.

So if you would like to know what skills and attributes are needed to thrive in one of the biggest advertising and media groups, then this is the episode for you. Here Ayanda and Papi chat about the importance of curiosity (of both the industry and your clients’ business), agility and flexibility as you are open, keen and able to constantly learn new things, embracing diverse points of view and avoiding ‘boxing’ yourself in.

We also discuss the power of culture, living values, audacious sessions and how to ‘empower and empassion’. This all fits into a framework of exceptional processes that are constantly applied throughout the Group and married with great, thoughtful and compassionate leaders.

Again, it’s a great episode of The DOC & The GURU Podcast!

#learning #skills #development
14
SEP

EP149: Cruising in the TV FAST lane with Strini Naicker - to SVOD and beyond!

This week the Doc and Guru are in conversation with Strini Naicker - VP Commercial & Content Distribution for Paramount Africa.

Strini’s rich and varied journey from corporate banker, through PBS radio and TV sales management at SABC, to Pan-African content production and distribution provide a unique lens on what it takes to remain relevant and competitive in the media industry. Both as a media sales executive and a media strategist.

In this episode of the Doc and Guru podcast we examine developments in the content distribution and viewing sector, and try to identify the sweet spot between linear TV, BVOD and SVOD.

How should planners balance the cost implications of a strategic approach to building incremental reach, with the marketing procurement focus on gross impressions and the CPM bottom line? In this episode we discuss the importance of a having logical media process to guide media investment, deal-structuring and effective media planning in a multichannel landscape.

So if you don’t know your AVOD from your EVOD, listen in free to this episode of the #DocAndGuru podcast.
07
SEP

EP148: Mediamark COMMvibe: Bridging the Community Radio Gap - Wayne Bishoff

Established over many years as a leading audio and digital solutions company Mediamark represents some of South Africa’s most iconic radio stations - and in this episode of the Doc and Guru Podcast we’re joined by CEO Wayne Bischoff.

Through the recently launched COMMvibe community radio initiative in the Western Cape Kagiso Media and Mediamark are building on the foundation of the primary Kagiso Trust mandate to uplift and empower disadvantaged communities.

David Ogilvy once described radio as the Cinderella medium. But if we analyse community radio’s ability to act as an audio Stargate and to build trust and engagement in the very heart of a community, then maybe community radio is really the Sleeping Beauty medium - and COMMvibe is the handsome gender-neutral heir to the royal thrown.

All too often media strategy has become a matter of balancing enhanced niche engagement with audience volume, in macabre pas de deux with procurement.

But by aggregating community radio audiences in the Western Cape into cost-efficient packages that are designed to compensate for endemic under-delivery of TV campaigns in that region, COMMvibe has broken the spell and developed a powerful community radio collaboration which ticks all the right boxes. Media strategy and procurement alike.

In the past many community radio stations have been reluctant to participate in initiatives like this – how does the Kagiso Trust mandate engender trust in the partnership?

Is there a training component to the initiative?

How has Mediamark addressed traditional procurement shortcomings like proof of flighting?

Tune in to this episode of the Doc and the Guru Podcast and find out how you can use community radio not just to Mind the Gap but to Bridge the Gap.
31
AUG

EP147: A Podcast Fit For A King

This week’s guest on The DOC & The GURU Podcast is Alistair King, Co-Founder of King James and MD/Chief Creative Officer (Africa), Accenture Song. We often say it, as we continue to have such great guests, but this is really an episode not to miss.

In a fantastic chat, Alistair discusses having great aspirations and dreams, detours along the way, the highlights of building SA’s most successful independent agency over 24 years and then selling last year to Accenture Song, the world’s largest digital agency.

We chat about the work and people, culture and clients, as well as constant reinvention and agility (as Alistair wrote his first ad-copy on an old-school typewriter). So, if you want to hear about consulting houses using creativity to solve complex business problems, the thrill of people discussing your advert in a bar, with a healthy dose of life lessons thrown in, then this is the show for you.

#creativity #advertising #marketing #media
24
AUG

EP146: Back to the Advertising Future - Celia Collins: VP Publicis Media

This week on the Doc and Guru podcast we welcome into the studio Celia Collins, one of South Africa’s most respected media executives and recently appointed VP. of Publicis Media for Publicis Groupe Africa.

In many respects Celia’s comprehensive journey from a traditional media agency background, through digital innovation and high-level Pan-African media trading & investment management, mirrors perfectly the evolutionary path of the media industry itself. Celia shares some key learnings and talks about some of the critical shifts in the dynamics of the media industry over that 20-year journey.

A recently released Forrester Media Management report for Q3 2022 named Publicis Media Groupe a leader in global media management services across 3 of 4 waves – Media Management, Customer Data & Activation services and DX services.

In the past the media discipline could be broadly divided into media planning & media buying but media planning and buying now only constitute 10% of the total Forrester Media Management scorecard. Interestingly enough, Publicis Media Groupe is also listed as a “strong performer” in Content creation and Creative services, along with some of the world’s most recognizable advertising agency brands. Of course, this poses the question ‘where does a creative agency end and a media agency begin’?

Is that obsolete thinking? Or have we just gone full circle back to the future of advertising only to rediscover the merits of the one-stop shop?
The Power of One is the core vision that underpins the Publicis Media Groupe Africa offering across, 36 countries and 63 agencies. Join us on the Doc and Guru podcast this week as Celia Collins unpacks what this means for the future of young media professionals in South Africa and Africa.

Available free on all your favourite listening platforms.
19
AUG

EP145: News and the Joy of Writing Part 2 - Heather Robertson Editor of DM168

Today on the Doc and Guru Podcast we chat again with veteran journalist and Editor of Daily Maverick 168 on the road increasingly less travelled by journalists and advertisers alike.

After more than 3 decades in journalism, media and innovation project management Heather’s understanding of the challenges facing news publishers offers a unique insight into the role of newspapers and online news in fixing a broken nation.

If newspaper journalism is a service not just to the people who can afford to pay for a title, but also to the public at large, how do publishers balance this role with the commercial imperative? Many marketers seem to have bought into the mantra that “newspapers are dead” but is it fundamentally nothing more than a content distribution metamorphoses?

In the aftermath of the global pandemic it might be argued that the resultant Infodemic has done more harm than the Covid virus itself. The global Edelman Trust Barometer reports that 59% of consumers now claim that distrust is their default position. And only 53% trust traditional media to do the right thing.
How do the Media in South Africa perform relative to global trust norms and what is the impact of trust in enhancing advertising response.

Listen in to Part 2 of the Doc and Guru podcast conversation with Daily Maverick 168 editor Heather Robertson as we reflect on the joy of writing.
18
AUG

EP144: News and the Joy of Writing Part 1 - Heather Robert Editor or DM168

This week on the Doc and Guru Podcast we chat with veteran journalist and Editor of Daily Maverick 168 on the road increasingly less travelled by journalists and advertisers alike.

After more than 3 decades in journalism, media and innovation project-management Heather’s understanding of the challenges facing news publishers offers a unique insight into the role of newspapers and online news in fixing a broken nation.

If newspaper journalism is a service not just to the people who can afford to pay for a title, but also to the public at large, how do publishers balance this role with the commercial imperative? Many marketers seem to have bought into the mantra that “newspapers are dead” but is it fundamentally nothing more than a content distribution metamorphoses?

Don’t forget to join us for Part 2 of the Doc and Guru podcast tomorrow, with Daily Maverick 168 editor Heather Robertson, as we explore the role of trust in enhancing advertising response in traditional media, and the difference between writing for joy in a printed newspaper or an online news service.
10
AUG

EP143: Radio Advertising a Sound Investment PART 2 - Stan Katz

This week on the Doc and Guru podcast we continue our chat with radio icon and MTN Radio Awards Hall of Inductee Stan Katz about his ongoing journey from Stan the Man to Stan the Manager.

Stan continues to take us on a radio ride through the early days of 702 and the emergence of true local radio in South Africa - not only as a viable advertising medium, but as an instrument of social change in the 80s.

Is it true that HRH was not amused with Stan the Manager? Listen to the story behind the emergence of 702_Land and discover who was behind the dastardly plot to subvert the lyrics of Land of Hope & Glory.

But that’s all in the past and now it’s about the Return of Stan the Man on his new show on Chai FM. The radio show for the listener who thought they’d heard everything before, Stan’s new show – Herding Katz promises to have
The foresight of a politician … The eyesight of an optometrist AND The hindsight of a proctologist.

So remember – If you can’t make sense of the world, at least on Herding Katz you can make fun of it.

If you’re in radio, or you want to work in radio, the first question you need to ask is “what business are we in?”. Then listen in to Part 1 and Part 2 of the Doc and Guru podcast for the answer. And you could win a free copy of Stan’s highly successful book.
03
AUG

EP142: Radio Advertising a Sound Investment PART 1 - Stan Katz

This week on the Doc and Guru podcast we chat with radio icon and MTN Radio Awards Hall of Fame Inductee - Stan “the Man” Katz.
Always true to the radio man’s mantra that you should never say in one word what can be said in two – especially if you’re being paid by the word – we’ve decided to split this podcast into 2 parts.

Stan takes us on a rollicking radio ride from Swazi Music Radio and Capital Radio to WKRP Cincinnati and back. In an unprecedented feat of name-dropping we list of some of the great personalities that shaped Stan’s journey from Stan the Man to Stan the Manager. Sol Kerzner. John Berks. Wolfman Jack. And King Sobhuza II.

Best-known for his time on air on 702 and for launching the 702 Talk Radio format in South Africa, Stan talks about his journey over the years and the evolution of his passion for the “business of radio” and the need to understand “both sides of the money”. All of which has been condensed into his book Radio Advertising – A Sound Investment.

And what a journey it has been.

Voted by the readers of Darling magazine as the sexiest man in South Africa in 1983, Stan was nominated in 1995 as the IMM Marketing Man of the Year. Stan was inducted into the MTN Radio Awards Hall of Fame in 2012.
So if you’re in radio or you want to work in radio the first question you need to ask is “what business are we in?

And if you want the answer to that question, then listen in to Part 1 of the Doc and Guru Podcast and you could win a free copy of Stan’s highly successful book.

And remember – If it ain’t happy! It ain’t happening.
27
JUL

EP141: Odette van der Haar - a Creative Suit

On this week’s The DOC & The GURU Podcast, we chat with the multi-talented Odette van der Haar. So in a very interesting episode that ranges from the start of her entrepreneurial journey selling fried fish bones as a little school girl, all the way to running the Association for Communications and Advertising (ACA), then 2 massive advertising agencies, being a media personality, presenter of Business Beat on the Morning Show on eTV, as well as a business and marketing consultant – it’s all here.

Don’t miss out to hear about her views on advertising agencies that have lost the ability to be agile and have too many unnecessary steps in the process that waste time and adds cost – instead of using smart and effective ways of working. She also discusses transformation in the sector, and the good intentions but poor execution and implementation of the Marketing, Advertising and Communication (MAC) Charter, where she was deeply involved.

Her strong opinions on transformation include; that there should be a process of real skills development with empowerment and enablement, learning and teaching every day, the genuine action of helping your neighbour, no fear of redundancy, and that transformation is not viewed as a punitive measure. In addition, she is equally concerned about large parts of society that have a blame mind-set, a hand-out culture and a disease of corruption.

So, if you want to hear about living with ‘no regrets – only life lessons’, don’t miss this episode of The DOC & The GURU Podcast – for free!

#marketing #media #entrepreneurship #transformation
20
JUL

EP140: We go back to University with Professor Madele Tait

This week, The DOC & The GURU Podcast is renamed to The 2 PROFS & The GURU as we are joined in studio by Prof. Madele Tait, a Professor in Marketing Management at the Nelson Mandela University’s beautiful George campus. So, in another very engaging episode, we chat about a host of interesting topics as the world of academia and marketing practice intersect.

As the former Director of the School of Management Sciences, and now on a year’s sabbatical, Madele shares a host of fascinating insights. We chat about her experience with the recent Marketing Achievement Awards, where she judged the Rising Stars category, and her views on the night’s winners and best in SA marketing talent. We also discuss curriculum design and what is currently being taught at universities to equip tomorrow’s modern marketers. And congratulations are also in order for her current research into banking, where she was just awarded the best paper at an International Academic Conference in London – so don’t miss out to hear all about that.

As always, we ask our guests to kindly share some valuable advice for younger listeners out there, which Madele does – and also tells us about an exciting International Marketing Conference that she is involved in for 2023. So, again – be in the know and listen to The 2 PROFS & The GURU for free!

#marketing #awards #education

152 episodes

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