The DOC and the GURU

An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
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#Marketing #Media #Advertising #SouthAfrica #Podcast

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24
FEB

EP60: Voted the Most Admired Creative Leader in SA 2020 - Peter Khoury (TBWA Hunt Lascaris)

On this episode of The DOC & The GURU Podcast, we chat with Peter Khoury, the Chief Creative Officer at TBWA Hunt Lascaris, and congratulate him on recently being voted the Most Admired Creative Leader in SA 2020 - AdFocus Industry Leader of the Year 2020 FM AdFocus Awards – Industry Leader: Peter Khoury (businesslive.co.za)

In a very interesting interview we cover a host of topics that include; the nurturing and building of creative talent and high-performing teams, working on high-profile campaigns like the ‘WearItForMe’ mask initiative for MTN Group in 41 languages across 20 countries, simultaneously across all media channels - all during lockdown, the way forward for creative agencies, how has work from home affected the creative process, traditional agencies vs consulting firms, the need for better and more open communications between all parties (agencies and clients) and advice for young creative talent coming into advertising.

Don’t miss listening to and learning from the best creative leader in the business for free on The DOC & The GURU Podcast.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

#creative #advertising #marketing
22
FEB

EP59: Karin du Chenne - Chief Growth Officer Kantar AME – The global trends shaping media & communications.

As we enter 2021, the media world finds itself at a significant turning point – politically, economically, technologically and socially. What comes next? It's never easy to predict, and especially so this year.

This week on The Doc and The Guru Podcast we chat with Karin du Chenne - Chief Growth Officer Kantar AME about the Kantar Media Trends and Predictions 2021 Report and the trends that will impact media and communications in 2021.

The podcast explores key findings - from ACR (Automatic Content Recognition) to SVOD - that can help you build richer connections with your audience, your consumers and your clients, to drive business growth through 2021 and beyond.

Want to know which global brand experienced the greatest worldwide sales growth during the Covid crisis? Find the key to developing a partnership mindset? Discover who's the real Silver Surfer and whether a TV rating really is a TV rating?

Listen in and subscribe #free to The DocAndGuru Podcast and download your #free copy of the Kantar Media Trends and Predictions 2021 Report.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
17
FEB

EP58: AFSTEREO - From Zero Tolerance to Content & Context Analysis

Zero tolerance for any form of ad-fraud is a cornerstone of the WFA Global Media Charter. There must be compensation for any and all forms of media non-delivery.

Against that backdrop the need for third party verification would seem to be self-evident. And yet auditing and campaign tracking is by no means a ubiquitous practice.

Is ad fraud and media non-delivery even an issue in South Africa?
This week on The Doc and The Guru chat with Andrew McFarlane and Quentin Stewart from AFSTEREO. Established in 2004 AFSTEREO is a leading South African supplier of real-time radio, TV advertising and music tracking data to all facets of the #media, #marketing, #research and music industries.

Listen and download #free this week’s The Doc and The Guru podcast as we explore the roots of tracking technology and more recent #digital innovations in strategic content and context evaluation.

In the 60s we believed Marshall McLuhan when he said The Medium is the Message. In today’s platform-saturated media landscape we now realise that The Message is the Message.
Proving that you’ve delivered an ad is non-negotiable.
Proving that you delivered it to the right destination is the real communication challenge.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
09
FEB

EP57: Actionable marketing and advertising insights for the South African market, and all things media and research

If AMPS MAPS PAMS RAMS and TAMS sound like old South African car license plates to you, then this week's The Doc and The Guru podcast is where you need to be as we chat with Nicola Baird Project Manager of MAPS about the release of the first wave of Marketing Research Foundation MRF MAPS database and Sifiso Palala CEO of Plus94 Research about the recent PAMRO online conference which unpacked the theme of Actionable insights for Africa.

In this podcast we talk about actionable marketing and advertising insights for the South African market, and all things media and research. From SEM segmentation to the sustainability of face to face interviewing and the viability of passive audience measurement in Africa.

What does the future hold for independent home-grown African research groups? Can they compete with the big players in a post Covid19 landscape where the high tech and online research formats challenge the sustainability of traditional face to face interviews.

Not sure how the Plus94_MAPS face to face interview plays out in the real world? Check out the Plus94_MAPS link draw your own conclusions.

Listen in and subscribe #free to the Doc and Guru podcast each week for more unique insights on #marketing #advertising and #media in South Africa.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
03
FEB

EP56: The first online edition of Marketing to South African Consumers - James Lappeman

Who said there's no such thing as a free lunch? Or even a free university sanctioned marketing textbook?

In this week's The Doc and The Guru podcast we are joined by James Lappeman (PHD) Co-editor of the first online edition of Marketing to South African Consumers.

Published by the UCT Liberty Institute of Marketing in collaboration with the Centre for Innovation in Learning and Teaching at the University of Cape Town and the International Development Research Centre, Ottawa, Canada this edition of Marketing to South African Consumers is available as a free download. Just click on the link.

Marketing to South African Consumers is written by marketing academics, professionals and students and is relevant to any marketer or business owner who would like to gain more understanding of marketing in general and South African consumers in particular.

Listen and #subscribe #free to The Doc and The Guru as we chat with James Lappeman about some of the highlights of the book and how UCT Liberty Institute of Marketing is preparing marketers for the challenges that we face in a digital post #Covid19 landscape.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

#marketing #UCT #southafricanconsumer
27
JAN

EP55: The South Africa we all want to live in - Ryland Fisher

This week on The Doc and The Guru Podcast we chat with iconic editor, journalist, columnist and author Ryland Fisher about the newly published book of the same name The South Africa we all want to live in. https://booklounge.co.za/product/the-south-africa-we-want-to-live-in-compiled-by-ryland-fisher/

One of the pioneers of community journalism in the 1980s Ryland is passionate the role of media in social transformation. As the convener of judges for the Vodacom Journalist of the Year Awards and a judge on the Standard Bank Sikuvile Journalism Awards there is nobody better qualified than our guest this week to talk about positive transformation. And the journey we all need to take on the road to a better South Africa. .

Ryland’s first book, Making the Media Work for You (2002), provided unique insights into the media industry. In 2007 his book Race achieved global recognition for its contribution to dealing with race and racism in post-apartheid South Africa.

The first ever Community Chest published book, The South Africa We Want To Live In, compiled and edited by this week’s guest on The Doc and The Guru Podcast unpacks the often robust, thought-provoking and sometimes controversial steps we need to take to get beyond ticking the boxes.

When it comes to transformation, if you’re still asking the question “what can I do” then this podcast is just right for you.
Join us on The Doc and The Guru available on all your favourite podcasting platforms.https://band.link/DocGuru

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

#communityjournalism #transformation #media
20
JAN

EP54: The DOC & The GURU with Dr Eduard Coetzee, CEO The Sharks

In our first episode of 2021, we welcome Dr. Eduard Coetzee, CEO The Sharks Rugby Union to chat about a host of exciting activities, both on and off the field. It’s safe to say that big sport is professional these days, and rugby is no different; underlined by the fact that the American Consortium, MVM Holdings, recently bought a majority stake in The Sharks.

We chat about the proud history, culture and innovations of the Sharks like the entertainment on the outer fields and Small Zone (for a good family day out), the development Academy and ‘I See Colour’ that addresses transformation, diversity and inclusion. And then look forward to the American Way of BIG, BOLD & BRAVE sports marketing and Sport-Tainment razzmatazz, as the Sharks aim to expand their brand globally.
Historically the Sharks have led local sports marketing but can now also draw on the experience of their new shareholders who have links to The Milwaukee Bucks in the NBA, The Florida Panthers in the NHL and Roc Nation – so exciting times ahead!

More immediately, we wish the team all the best for this weekend’s Carling Currie Cup semi-final and also the upcoming Rainbow Cup in Europe. So, subscribe to The DOC & The GURU podcast for free and never miss an episode. https://band.link/DocGuru

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

#sportsmarketing #businessofsport #newmedia
13
JAN

EP53: Introduction to 2021

To all the #DocAndGuru podcasts listeners out there. Thanks for tuning in again in 2021. We hope you had a good break and that you’re back in the #marketing and #media ring and ready for action.

LETS GET READY TO RUUUUUUUMMMMBLE!

We have some really interesting #marketing and #media guests joining us on #TheDocAndTheGuru podcast starting next week with Ed Coetzee CEO of @TheSharks who will be talking about MVM holdings 51% stake in #TheSharks and what it means for South African rugby.

In the coming weeks The Doc is also going to introduce us to some of the finalists in the SA Marketer of the Year Awards. And also some of the Marketing Young Guns who’ll be competing for the honours. All you #marketing young guns out there. Listen in and take your shot.
Some of our other guests will include Dr. Sifiso Falala CEO of Plus94 @Plus94Research who will talk about the first tranche of data released for the MRF-MA[SA] database MAPS.

Prof. James Lappeman from UCT Liberty Institute of Marketing on the launch of an exciting new eBook Marketing to South Africans.
And speaking of books acclaimed editor and author Ryland Fisher has just published a book entitled The South Africa we want to live in. So we’re going to do our best to keep it positive in 2021.
#M2021GA
Make 2021 Great Again.

So tune in next week and in the coming weeks to The Doc and The Guru podcast. Available on all your favourite podcast platforms. And if you have any insights or marketing and media initiatives you’d like us to feature on the show please get in touch with us.

The #RoadToRecovery starts now.
13
DEC
2020

EP52: 2020 IN REVIEW - HERE'S LOOKING AT YOUR KID!

Wow. What a year it’s been. We’ve have had it all. Just like Mogie and Macall. Of course those words don’t sound right but just you try saying Bogie and Bacall with a mask on.
Three other significant words repeatedly came to the fore during 2020.
• Passion
• People
• Purpose
And our 50 guests on The Doc and The Guru Podcast have added insight and substance to all three over the course of the year.

If you’re missing all the things we did then just tune in to The Doc and The Guru Podcast and relieve the highlights of 2020.
https://echocast.radio/podcast/the-doc-and-guru-on-all-things-marketing-media/

In 2020 we set out on a journey to showcase local marketing and media issues to the industry. To those who have tuned in this year and to Nfinity Media thank you for your outstanding support.

What about 2021? Sufficient unto the day is the evil, or the blessing thereof, depending on your perspective. Or how much wine you’ve had.

So, for now, let’s just enjoy the break

In 2021, as long as we keep talking to each other and listening, we can find it once again. I know. Just like they did in Key Largo.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
09
DEC
2020

EP51: Strategic agility for a sustainable business. Roshni Gajjar founder and Managing Director of StratAstute

On this week’s episode of The DOC & The GURU, we chat with Roshni Gajjar, the Founder and Managing Director of StratAstute, on strategic agility for a sustainable business. We focus on the work that she is doing in the Eastern Cape to help overcome some of their major challenges that face that province. Besides the health and economic devastation of Covid, we also cover other important aspects such as; the energy and water crisis in the region, the need to have a consolidated tourism plan to attract holidaymakers, how different businesses have rallied together in crisis response teams, and the critical question of ‘do we have the right leadership for the future’?

We also chat about the positive contribution that StratAstute is making with the Herald Business 360 Webinars of good news stories and the series of ‘Lift as We Rise’ webinars – to not only give hope but some real business tools for the future. So, if you are interested in hearing about ‘future-proofing’, sustainability, innovation, creativity and responsiveness, listen for free on https://band.link/DocGuru

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

#strategy #agility #sustainability
02
DEC
2020

EP50: Democratising the Creative Industry with Filmer.tv

This week on The DOC & The GURU Podcast, we chat with Janez Vermeiren and Peri vP, who have recently launched an exciting, disruptive and innovative online hub for creative artists and brands to meet up with Filmer.tv

With this platform, more opportunities are being created for more people to showcase their talent, whilst traditional advertising agencies and brands have greater creative alternatives and resources available to them now. Certainly, with budgets being scrutinised and all companies looking at different ways of working, Filmer.tv provides a new, great and cost-effective addition to the industry.

So, if you want to be part of the new conversation and look at 2021 differently, then don’t miss this week’s episode of The DOC & the GURU (link to it for free).

#creativity #marketing #media

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za
25
NOV
2020

EP49: Black Friday and the Elegance of One: The Advertising Regulatory Board.

Acclaimed South African author Angela Makholwa describes the latest novel (Two Months) from Gail Schimmel as a “psychological thriller questioning every angle of reality”. Which is exactly why we invited Gail Schimmel CEO – of the Advertising Regulatory Board – to talk to The Doc and The Guru about Black Friday and self-regulation in advertising.

Is Black Friday just another bit of opportunistic retail smoke and mirrors trick, which distorts pricing reality, or its it the single biggest opportunity we have to kickstart the ailing South African market in 2020?

Today, 50-60% of the world’s countries run Black Friday sales events and the levels of excitement and participation vary from one country to another. @Nielsen analyses The Price of Promoting confirms South Africa is the second-most price sensitive country in the world and @GeoPoll reports that the number of consumers claiming to shop Black Friday increased from 60% in 2017 to 76% in 2019.

Are South African consumers at risk?

Which? Report_2018 highlights endemic and widespread malpractice in “anchor pricing” in Black Friday and Cyber Monday offerrings. What should we be doing to protect our interests if we feel Black Friday advertising is misleading? Will the ARB listen if I am the lone voice in the wilderness? Listen in as Gail Schimmel explains the elegant logic of one.
So here it is folks. This weeks The Doc and The Guru exclusive Black Friday offer.

Listen and subscribe FREE.

Basically the same as last week’s offer.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za

61 episodes

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