The DOC and the GURU

An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit
#Marketing #Media #Advertising #SouthAfrica #Podcast

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EP95: From Limpopo to Lords with Lerato

This week on The DOC & The GURU Podcast, we catch up with Lerato Malekutu, an Independent PR and Communications Consultant, and former Media Manager at Cricket South Africa. We chat about her interesting life and career journey and how sport, and cricket in particular, has opened up so many doors for her around the world.

So listen in for free to hear about athletes maximising their time and value, how ‘No Comment’ is not in her vocabulary, why she feels that America sports marketing companies (like Roc Nation Sports, where she is currently involved) have a very different approach and place a greater value on their athletes, and a whole lot more…

Lerato also shares her personal philosophy and success factors; believe in yourself and shoot your shot, consume as much information as you can and learn all the time, and go for your dreams, believing that the sky is the limit!

Also hear her powerful closing message to all South Africans in our Heritage Week! Don’t miss out as this is another great episode of The DOC & the GURU Podcast.

#media #sport #marketing #heritage #believe

EP94: Media: The place where Marketing and Cognitive Diversity Meet - a fireside chat with Dashni Vilakazi

This week on The Doc and The Guru Podcast we chat with Dashni Vilakazi, newly appointed Managing Director of leading media agency TheMediaShop. It’s been a good week for MediaShop at the MOST Awards and Dashni talks about the challenges faced by media agencies in the post-Kotler landscape. And the changes that will be needed to build on that winning formula into the future.

Career paths aren’t always linear and gamekeeper turns poacher is always a good story. So when a frontline marketer returns to their roots in media it’s big news for the industry. In this episode of The Doc and The Guru Podcast Dashni talks about her journey from media analyst into mainstream marketing and back into frontline media.

Is media an underestimated route through to the marketing C-suite?

Is media a bigger canvas for career and creative growth than many people in marketing and advertising believe?

Find out as we talk about future proofing young media strategists against fallout from the collision of talent and technology in a post-demographic era and explore the need for cognitive diversity within agencies, as a key to blending human artistry with machine accuracy.

So if you don’t know your AI from your IA then subscribe #free and listen in to this week’s special 'Talk like a Pirate' episode of The Doc and The Guru Podcast.

EP93: "Creative Minds don't sleep" - Making the transition to Media. A conversation with Boniswa Pezisa

This week on The Doc and The Guru podcast we chat with the former Net#work BBDO CEO Boniswa Pezisa about her appointment as executive director of independent media agency Mediology.

Launched in 2006 by CEO Ana Carrapichano the data-driven media and digital marketing agency is undergoing a growth and investment phase and Pezisa puts marketing and creativity at the centre of the agency’s integrated media solutions.

Creative minds don’t sleep says Pezisa and a focus on mental wellness is a key component of her plans to drive further change and transformation in the agency. And in the greater industry at large.

The recently published Warc report Future of Strategy 2021 indicates that the influence commanded by agency-side strategy teams continues to grow over time, both within their agencies and among clients. More than 60% have felt their influence increase during the pandemic, which has seen strategists relied upon for direction and problem solving in unprecedented scenarios.

Is upstream strategy an opportunity for collaboration between media and creative agencies or an invitation to arm wrestle for additional fees and advertiser budgets?

Listen in free and subscribe to The Doc and The Guru Podcast this week as we chat with Boniswa Pezisa about the future of collaboration between media and creative agencies.

EP92: There's a Glass & A Half in Everyone!

On this week’s The DOC & The GURU Podcast, we chat purpose, generosity and goodness with Nadia Mohamed, the Marketing Director of Mondelez International (Africa) and how Cadbury Dairy Milk Chocolate is helping to build a better South Africa.

Armed with the very scary and sad statistic that there are over 2 million orphans in SA, Cadbury Dairy Milk used the power of its brand and marketing platforms, to appeal to the public for a small generous act that can have a huge life changing effect. With “The Little Generosity Shop”, over 100 000 toys, books and games were collected and distributed to a range of beneficiaries; giving “the precious gift of childhood”. This initiative was recognised in the Marketing Achievement Awards, with Cadbury being the deserved winner of the best purpose-led campaign.

Driven by the positive feedback, appreciation and desire to do even more, Cadbury Dairy Milk then followed it up with the launch of the Glass & A Half Project; There’s a Story in Everyone - offering hope to children through the power of storytelling. With the same motivation of building a better society, the Read To Succeed journey with “In Our Own Words” campaign was initiated and YOU can be part of its ongoing success!

So, don’t miss out – listen for free for a great news story from Nadia !

#marketing #media #purpose #generosity #goodness

EP91: A Rising Star Managing 2 of SA's best-known Legacy Brands

Have you ever wondered what it’s like to manage 2 Century-old legacy brands in All Gold and Mrs Balls? Well, listen in to this week’s episode of The DOC & The GURU Podcast as we chat to the Marketing Achievement Awards Rising Star Finalist, Itumeleng Matlare, to find out exactly how she does it.

From an advertising start to now working at one of SA’s most iconic companies, Tiger Brands, Itumeleng takes us on her journey, where she talks about problem solving and the end-to-end experience of brand management. Being the custodian of these brands, she discusses the importance of a customer relationship that is built on trust, leading to loyalty, being rooted in the community, having a clear purpose and values and always being open to and embracing relevant reinvention.

And as we continue to showcase and celebrate young marketing talent in our country, she shares some really great advice for other young marketers out there; always read so that you know what is happening in the world and continue to have a curious mind (ask why, what, so what etc.).

So, don’t miss out – listen to The DOC & The GURU Podcast for Free and always be in the know!

#marketing #media #brandmanagement #podcast

EP90: "Sport has the Power to Change the World" - Nelson Mandela

These famous words are certainly true as sport unites, develops and build societies, including playing a very important and pivotal role at school level. With SuperSport having recently launched their SuperSport Schools initiative, there is no better person to chat with us this week on The DOC & The GURU Podcast than Rendani Ramovha, the Senior Commercial Manager at SuperSport.

So listen in as Rendani shares his and the company’s vision of making more school sports, more accessible, on more platforms, to more people, more of the time. By embracing technology and collaborating with other content creators, SuperSport, as one of the world’s top sports broadcasters, is constantly reinventing and staying relevant with innovations like this. A big congratulations must also go to Nashua for coming on board as both the presenting sponsor and enablement partner, by providing and managing a lot of the equipment and technical requirements to make this idea a reality.

Don’t miss another very interesting episode of The DOC & The GURU Podcast for Free to hear about this fantastic initiative to grow school sport and get more sports stars to shine!

#marketing #media #innovation #schoolsport

EP89: The Abstract Club - Jo Scholtz and Karen Dyke - Building a portal to Mzansi's top media talent

It’s often been said that the emergence of independent media agencies was a wonderful development for advertising folks who harboured a secret desire to work in the bank. So becoming a freelancer in the 90s had a certain swashbuckling appeal for media strategists. Especially for those strategists who preferred a creative interface, with an eclectic mix of advertisers, to the endless implementation of global media formulas and repetitive global reporting.

But for many freelancers life on the outside came with a price. Isolation and lack of access to mainstream data and research was often a barrier to working on blue chip brands and clients. For over a decade now The Abstract Club has acted as an active forum for media freelancers to get together to exchange information, share insights and explore new business opportunities.

But as with so many industries the impact of Covid19 has severely curtailed these collaborative activities. Internationally Warc reports in their annual Future of Strategy 2020 Report that 21% of surveyed respondents did not make use of freelancers, and 48% reduced the use of freelancers during the pandemic. So for the average freelancer the past few years has increasingly been all tight-buckle and very little swash.

This week on The Doc and The Guru Podcast we chat with two pioneers of The Abstract Club Joanne Scholtz and Karen Dyke who have re-launched #AbstractClub on a new website which will give members fluid access to each other. And more importantly create a one-stop-shop for advertisers, marketers and media-owners to brief in projects online, and to source some of Mzansi’s top media talent.
What constitutes a media expert? Is there a difference between freelancing and consulting? What about trust; is there still a role for integrity in media?

Listen in #free to #TheDocAndTheGuru podcast as we talk about the future of freelance media strat

EP88: Project #Vuselela - Rebuilding community radio by Rethinking community radio

If you’re a regular listener to The Doc and Guru Podcast then you will know that this show has always been a strong advocate for community media. No democracy can flourish unless it is grounded in a free and independent media – and a truly free and independent media must in turn be grounded in the community it serves.

In the past few weeks the vital role played by community media in facilitating open and balanced discourse has been brought into stark relief.
It is no coincidence that over 100 radio masts were destroyed. As well as a number of community radio stations.
But that is history.

This week on The Doc and The Guru Podcast we chat with Trinity Mohlamme and Blake Andrew about an exciting new initiative from the Abundant Media Group to start rebuilding the community radio sector.
With the generous support of LM Radio, advertisers like TOMS Music Shop, and major media industry players like the Nahana Communications Group and Park Advertising the #Vuselela initiative has begun the task of repairing the damage to the community radio sector.

If you would like to contribute or get involved in any way listen in this week to The Doc and the Guru podcast.

Let’s #RebuildRadio by #RethinkingCommunityRadio

EP87: Brand South Africa - Bruised but still Beautiful - Sithembile Ntombela

On this week’s The DOC & The GURU Podcast, we chat with Sithembile Ntombela, the acting CEO of Brand South Africa, on our nation’s brand image. So listen in as we are realistic and start with the negatives of the ongoing coronavirus pandemic as well as the violent and terrible destruction of the past few weeks, as we turned on ourselves. We also look forward to the positive and building an even better and stronger, united South Africa, where in the words of President Cyril Ramaphosa, ‘we must look to put our differences aside and forge a common future, as we heal from the collective national trauma’.

As a nation, we are better, we deserve better and will do better! But don’t fool yourself, we have a lot of hard work ahead and it’s now time for action as this has been an ugly wake-up call for many in the country. So don’t miss this episode as Sithembile chats about internal and external brand focus, trust and how we compare to other nations globally.

Let’s focus and build on the positive and celebrate the good as ordinary South African came together to #rebuildsouthafrica.

And all the best to our South Africans representing Brand South Africa around the world especially our Olympians at the Tokyo 2020 Olympic and Paralympic Games and to Siya Kolisi and our Springboks on home soil in a must-win Test against the British & Irish Lions.

#brandsouthafrica #protectsouthafrica #playyourpart #rebuildsa

EP86: Crocs. Veldskoens. And Guavas. Lundi Khoisan - How to become an overnight success in only 10 Years

As part of our ongoing focus on young South Africans with a voice and something important to say, this week on the #DocAndGuru podcast we chat with MixFM Radio Presenter and Kyknet TV personality Lundi Khoisan.

Coming all the way from the bright lights of Wellington to the loadshedding of Gauteng, Lundi is as earthy as a Boland bredie and proud of it; although even we couldn’t coax a trademark “Lekker” out of her on this show.

And there’s no better example of what it takes to “become an overnight success in 10 years” because our guest today holds a BDram. Hons degree from the University of Stellenbosch and qualifications from the Wits Radio Academy (cum laude) the AAA School of Advertising. Lundi has worked her way up pretty much every rung on the radio broadcast ladder and is setting a great example to all young South Africans, on putting back what you take out, by lecturing to drama students at the University of Pretoria.

So if you’re young and looking for some tips on getting into #media then join us this week as one of Mzansi’s rising stars talks about her journey. And you can find out whether Lundi will be will be wearing Crocs or Veldskoens to the Olympics in Japan this week.

And as a special listening bonus, this week on The Doc and The Guru Podcast we also hand out our very first industry award. Listen in #free and find out who is the first recipient of the not so highly prized Doc and Guru Guava Award. #GuavaAward

EP85: Building Bridges with Brad Habana

As South Africa starts rebuilding after a horrific last week, we chat with Brad Habana on a host of topics, including understanding, mutual respect, embracing cultures and building bridges. So don’t miss another insightful episode of The DOC & The GURU Podcast this week as we welcome Brad from Qatar, where he is working with the Supreme Committee for Delivery & Legacy on next year’s exciting FIFA World Cup Qatar 2022.

Not only does Brad share his lessons and wisdom as a senior and very experienced sports marketer (and there are many valuable stories and nuggets there), but he also wears his hat as a one of Brand South Africa’s Global Ambassadors, and chats about how he is building bridges between SA and Qatar.

Again, it’s a not-to-be-missed episode, where you will hear first-hand about the innovative plans for both the world-class soccer tournament as well as legacy projects (like exporting stadiums to poorer countries after the final whistle) from the first World Cup to be held in the Middle East.

#sportsmarketing #sponsorship #leveraging #podcast

EP84: Time to Build, Not Break - Bronwyn Pretorius

In a week where South Africa bleeds, we take a more sombre tone on The DOC & The GURU Podcast as we chat with Bronwyn Pretorius, the
Executive Head of Marketing at Mukuru; another company that is aiming to make both SA and Africa great. So don’t miss out to hear about financial inclusion via a fantastic range of products, extensive reach and high trust levels from “An African Brand, By Africans, For Africans”.

We chat about the history and growth of Mukuru as a FinTech, it’s recent brand refresh, a true customer-centric approach to product development and marketing, and how purpose and passion can make your job easier.

Bronwyn also shares some valuable lessons that she has learned along the way and none more important than “for a marketer to think like a business owner, understand and execute on strategy and always be focused on revenue generation”.

So listen in for Free to The DOC & The GURU Podcast and you can also catch Bronwyn at the Vibe Martech Fest (3-4 August 2021) as she shares her views and experience on understanding, interpreting and using data in marketing.

#fintech #marketing #podcast

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