The DOC and the GURU

ECHOCAST RADIO  |  Podcast , ±32 min episodes every 1 week, 2 days  | 
An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
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#Marketing #Media #Advertising #SouthAfrica #Podcast

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27
MAY

EP22: An Interview with Stuart Lowe, from WhyFive, about BrandMapp

WhyFive is a consumer insights consultancy powered by BrandMapp, a unique South African data set that focusses on premium markets. Joining us today to talk us through what BrandMapp's mandate is, what makes it different and where it can be accessed and used is Stuart Lowe, Commercial Director at WhyFive. A man with 25 years experience in media and marketing which includes senior marketing management roles at SA Sports Illustrated, Touchline Media and RamsayMedia.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
20
MAY

EP21: Quo Vadis Advertising Research in South Africa? An interview with Charles Foster

In this week’s podcast, The Doc and The Guru chat with advertising research doyen Charles Foster (CEO Kantar Insights: Africa & Middle East) about the future of research in a post Covid-19 landscape. Is there a future for large scale F2F (Face to Face) research and CATI (Computer Assisted Telephone Interviewing), or is the drift to online panels and big data unstoppable?

We also unpack some of the key trends arising from the Kantar Covid19 Barometer and what the shift from an Era of Self to an Era of Shared Humanity means for advertisers.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
13
MAY

EP20: An Interview with Josephine Buys, CEO of the Publisher Research Council

The Publisher Research Council (PRC) was founded and is funded by the major publishers in South Africa to conduct audience measurement research. Heading up the PRC is Josephine Buys, a seasoned brand and business developer and marketer, who joins us via Zoom as we briefly discuss the role of the PRC before exploring the devastating effects that the COVID-19 Pandemic has had on the publishing sector.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
The Publisher Research Council Website
06
MAY

EP19: An Interview with Arthur Goldstuck, South Africa's GOLD standard in Digital Marketing

There is no denying that the Covid-19 Pandemic has lead to a massive digital transformation and there are very few people in South Africa who know more about the altered digital landscape than Arthur Goldstuck, CEO of World Wide Worx. In this episode we have a chat about how much things have changed in the past month and, in particular, how businesses have had to adapt their operations and management behaviour to cope in the present and post-pandemic world.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
28
APR

EP18: An Interview with Celeste Williams, Head of Marketing at Discovery Vitality

How has Covid-19 affected Discovery Vitality's wellness programme and how have they adapted to a situation where their members are not able to access facilities like they used to? Head of Marketing, Celeste Williams, joins Doug and Gordon via a Zoom call to explain how they have managed to change things up very successfully.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
21
APR

EP17: An Interview with Pepe Marais, Co-founder & Head of Creative at Joe Public

Pepe Marais is one of the most well know characters in the South Africa Advertising and Marketing world and in this episode he opens up about the major life changes he went through and how he has adopted the title of "purpose advocate". Which then opened up the conversation... "what is the purpose of a modern ad agency?"

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
14
APR

EP16: An Interview with Carl Louw, CMO of OUTsurance

OUTsurance are one of the biggest advertising spenders in the country and today we chat to their Chief Marketing Officer, Carl Louw, who explains why they have always relied so strongly on personal testimonies from actual clients in their marketing and why reach and frequency across a whole range of advertising platforms is such an effective strategy for them.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
07
APR

EP15: An Interview with Sechaba Motsieloa, CEO of the Marketing Association of South Africa

The Marketing Association of South Africa (MASA) are an association of individuals and corporates who stimulate and encourage the connection, development and education of Marketers in South Africa. The interim CEO is Sechaba Motsieloa, a gifted marketing professional who has headed up marketing roles for some of SA's biggest brands, and who joins us as we explore the role and future of MASA and the need for responsible marketing in South Africa.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
31
MAR

EP14: An Interview with Koo Govender, Chair of The Advertising Media Forum

The Advertising Media Forum (AMF) are a group of media agencies and individuals from strategists and planners to buyers and consultants who handle 95% of all media expenditure in South Africa. Heading up the AMF is Koo Govender, a seasoned media and business executive, who joins us via Zoom as we explore the role of the AMF and focus on some of the problems that media agencies face in the modern media era in South Africa.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
26
MAR

EP13: An Interview with Reinher Behrens, CEO of Franschhoek Wine Valley Tourism

Before Reinher Behrens was appointed as CEO of Franschhoek Wine Valley Tourism he held senior leadership positions at TBWA Hunt Lascaris, Leo Burnett SA and McCann Worldwide Group SA and got to run some of the biggest campaigns in the history of South African Advertising. In this episode he goes into the ins and outs of tourism marketing and explains how his vast experience in marketing, advertising, brand management and reputation management has helped to succeed in this difficult market.

You can follow Reinher on Twitter at https://twitter.com/56Rhino or get hold of him on ceo@franschhoek.org.za

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
17
MAR

EP12: An Interview with Kelvin Watt, Regional Managing Director of Nielsen Sport

Following on from our chat to Craig Livingstone about Sports Sponsorship in Episode 8 a few weeks ago, this week we take an even deeper look into the world of sports sponsorship with Kelvin Watt from Nielsen Sport, who gives us a global insight into sports sponsorship in the world today and a fascinating look at the growth of esports.

You can connect up with Kelvin on kelvin.watt@nielsensport.com.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
10
MAR

EP11: An Interview with Dr Nik Eberl, Brandologist and Historian

A fascinating and inspiring interview with Dr Nik Eberl from the Future Leader Forum around how to leverage off all the good things that come out of hosting a world cup or being world cup winners to build a better Brand South Africa.

You can connect up with Dr Nic Eberl on https://www.linkedin.com/in/drnik/.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

23 episodes

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