Echocast Radio Anne on Influence

Anne on Influence

A fun, authentic chat about all things influencer marketing. Powered by caffeine and brought to you by Influencer Marketing Strategists, Nfluential.

#InfluencerMarketing #Podcast #nfluential
www.nfluential.co.za
Weekly English South Africa Marketing
110 Episodes
12 – 32

Season3: EP7: Nicole Olivier, General Manager - Digital Mortgages at WeApply

Building a connection with customers In today’s episode we’re in conversation with Nicole Olivier, Nicole Olivier; General Manager - Digital Mortgages at WeApply. Her career started in the Mortgage Software division at Comcorp , working closely with mortgage origination channels, property developers, estate agents and major banks of South Africa…
3 May 2022 23 min

Season3: EP5: Kirsten Wiggill, Social Lead at Mediacom South Africa.

In this episode we’re in conversation with Kirsten Wiggill, Social Lead at Mediacom South Africa. She’s an experienced head of department with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Corporate Communications, Digital Marketing, Social Media, and Integrated Marketing. Grab a coffee and…
30 Mar 2022 30 min

Season3: EP4: The evolution of TikTok and short-form content

In this episode we’re in conversation with Nathan Molefe and Hallebberry, 2 of South Africa’s most successful TikTok creators; and Greg Bailie, Head of Growth at Webfluential. We discuss TikTok from a creator’s point of view and how brands can use TikTok to reach their audiences effectively. Grab a coffee…
15 Mar 2022 30 min

Season3: EP3: Claire Bowen, Senior Brand Manager Shower to Shower at AMKA

In this episode we’re in conversation with Claire Bowen, Senior Brand Manager Shower to Shower at AMKA. She’s been with the company for 5 years and has over 20 years’ experience in FMCG, B2B and telecoms marketing. Grab a coffee and listen as we discuss: • How Claire’s perception of…
1 Mar 2022 27 min

Season3: EP2: Ntsika Msuthu, Manager: Sponsorship, PR and Brand Engagement at MultiChoice

Today we’re in conversation with Ntsika Msuthu, the sponsorship, PR and Brand engagement manager at MultiChoice. He is a seasoned communications and sponsorship professional with over 15 years of experience in crisis management, media liaison, sponsorship, and campaign management, reputation management, and communications strategy development. Grab a coffee and listen…
15 Feb 2022 43 min

Season2: EP23: Looking back on a year of podcast episodes

In this episode, host, Anne Dolinschek, looks back on the insight and lessons learned from podcast guests in 2021. From the meteoric rise of TikTok in lockdown and millennials becoming a big part of the platform, to the importance of data and the debate around the rules and regulations and…
7 Dec 2021 16 min

Season2: EP22: Leon van Vuuren on building brand trust with influencer marketing

In this episode, we’re in conversation with Leon van Vuuren, an optompreneur (an entrepreneurial optometrist) and founder of Optique. He’s knowledge of Digital Marketing that he gained from studying the subject at UCT, combined with his MBA for executive development partnered with being an optometrist and an entrepreneur led him…
23 Nov 2021 37 min

Season2 EP21: Disclosing brand partnerships

Gail Schimmel, CEO of the Advertising Regulatory Board Talya Goldberg, freelance creative director and social media strategist Thulani Hadebe, public relations and marketing agency owner and Instagram influencer In this episode, we’re in conversation with Gail Schimmel, CEO of the Advertising Regulatory Board; Talya Goldberg, freelance creative director and social…
9 Nov 2021 1 hr 09 min

Season2 EP20: South African influencer marketing in the global landscape

In this episode, we’re in conversation with Ryan Silberman, an Industrial Engineer and 2014 Jewish Entrepreneur of the year. He successfully co-founded, built and exited ad-tech company Popimedia - Facebook's only Marketing Partner in Africa. And is currently the CEO of Webfluential - an Influencer Marketing platform reaching over 2-billion…
26 Oct 2021 34 min

Season2: EP19: From strong brand recall to remaining top of mind

In this episode, we’re in conversation with Ryan Annandale who describes himself as a creative and strategic leader in marketing, franchising and brand management. At the time of recording this podcast episode, Ryan was the franchise development manager at Battery Centre. His role was to develop new standards, operations, procedures,…
12 Oct 2021 40 min

Season2: EP18: Insights into the industry from Digital Lead, David Shields

In this episode, we’re in conversation with David Shields who is a strategic, multi-channel communications professional with over a decade’s worth of marketing experience in the digital & SME arena. He currently works as Digital Lead at WAVEMAKER - connecting creative dots to well-executed placements; attempting to make the internet…
28 Sep 2021 36 min

Season2: EP17: The state of influencer marketing in South Africa

In this episode, we’re in conversation with Johann van Zyl, a director at the Nfinity Influencer Division. Before getting involved in the influencer marketing industry, Johann spent 15 years in Brand Marketing as Head of Marketing for Prestige Brands as well as Head of Trade Marketing at Pernod Ricard South…
14 Sep 2021 33 min

Season2: EP16: Insights into the industry from an influencer's point of view

In this episode, we’re in conversation with Matthew Kanniah, the founder and creator of Heart of Motion. He is a true car enthusiast who has made a name for himself in the Instagram and social media community as “The Car Guy”. Having started shooting on a cellphone, Matthew along with…
31 Aug 2021 53 min

Season2: EP15: Influencer marketing to spread positivity

In this episode, we’re in conversation with Petra Liu, Founder and Managing Director at Wetpaint Advertising. We chat about the South African Lottery campaign that aimed at spreading hope during the aftermath of the looting. Grab a coffee and listen as we discuss: • How COVID is changing the advertising…
17 Aug 2021 21 min

Season2: EP14: Influencer marketing for good

In this episode, we’re in conversation with Michelle Vermeulen, Head of Marketing and Public Relations at Western Cape Blood Service (WCBS) about using influencers to educate and inform the public about blood donations. Michelle is an experienced marketer having worked on ATL and BTL campaigns as well as in eventing…
3 Aug 2021 21 min

Season2: EP13: Influencer Marketing in the hospitality sector during a pandemic

In this episode, we’re in conversation with Kriya Gangiah. Well-known TV and radio personality, she’s also the owner of digital marketing agency, Kri8tive Media. Her extensive experience in both the corporate space and the entertainment industry has earned her the title of Infotainment Specialist. Grab a coffee and listen as…
20 Jul 2021 32 min

Season2: EP12: Influencer marketing in the vitamin industry

In this episode, we’re in conversation with Michelle Jooste, Digital Marketing Manager and Product Specialist at Vital Foods about all things vitamins and influencer marketing in that industry. Grab a coffee and listen as we discuss: • The shift of consumers preferring bite-sized content. • Why it’s important for brands…
6 Jul 2021 31 min
12 – 32