Coffee Conversations about Influencer Marketing

ECHOCAST RADIO  |  Podcast , ±20 min episodes every 1 week, 5 days  | 
A fun, authentic chat around Influencer Marketing in South Africa... Powered by Coffee and brought to you by Influencer Marketing Strategists, Nfluential.
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#InfluencerMarketing #Podcast #nfluential
www.nfluential.co.za

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01
MAR

You don't have to be a big brand to have great (influencer)marketing

Influencer marketing has firmly moved out of the novelty category & into a requisite strategy for most major brands.

Is there space for it in small business?

Join us as Fawn Rogers, digital marketing agency owner, breaks down how she is empowering local businesses through the power of online marketing.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!
20
FEB

What’s all this fuss about Podcasts & Podcasting?

Podcasts are gaining popularity fast.
Not only are they an easy & digestible media format but it’s often so easy to multitask while listening to them.

There is always something to listen to - whether one needs to laugh or simply to learn something new.

Echocast’s Frontman - Barry Ranking talks us through why they matter and what’s fuelling sectoral growth.

A big thank you to our friends at Nfluential for making sure this conversation happens and the coffee keeps flowing!
15
FEB

Strategy as a science of ensuring Influencer Marketing Success

Influencer Marketing is fairly new but breaching the introduction stage in South Africa.

One of the biggest learning of the past few years has been that the length and breadth of the market is not fully invested in intense planning to impact performance.

A new business has been set up to specifically tinker with the nuts and bolts to bring clarity in direction and process.

Listen in as Anne Dolinsheck, new media guru and gladiator in a pencil skirt, painstakingly emphasises the role and NEED for planning!
30
JAN

A Look into the Future of Influencer Marketing

It’s no secret that influence is a hot commodity for brands, and Influencer Marketing is not going anywhere anytime soon.

Serial Alternative Media guru;Pieter Groenwald - Divisional CEO of the Nfinity Group,journeys us to his learnings of the past 7 years and the trends shaping the future of this exciting space.

Hit the subscribe button and do not forget to …

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za
12
DEC
2018

21st Century Employee Advocacy gets Influenced

Employee Advocacy in the new-age is heavily anchored on Influencer Marketing.

Perennial disruptors and innovators; the Nfinity Group, is of course playing a leading role in introducing this concept through The Internship.

Kevin Kirby unpacks how brands aren’t seeing exactly how they can amplify the brand story at scale with the one asset that is naturally occurring to them and why they should!

Don’t forget to …

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za
05
DEC
2018

Match Made in Heaven or Strange Bedfellows?

There’s a definitive line between PR and Influencer Marketing.
The two can and should play off each other. 

In today’s episode, I am joined by Anne Dolinsheck, public relations powerhouse, blogger and gladiator in a pencil skirt according to Huff Post!

Her calling is to “drag” brands - kicking & screaming - to that essential point where they execute PR and Digital PR the right way.

Listen in as she expertly breaks down the convergence of her crusade and Influencer Marketing.

Don’t forget to …

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za
28
NOV
2018

Influencer Marketing & Tech - The Power of People Meets Technology

Influencer marketing globally has breached the introduction stage and is on cue for even greater growth.

Trailblazing Influencer-TECH business, Webfluential is a huge part of this evolution. They are taking a serious approach to establishing super-efficiencies in finding on-brand influencers; from research through to analytics, metrics, tracking and refined reporting to impact underlying performance fundamentals.

Listen-in and find out why Influencer Marketing & Technology are a match made in heaven and how business is benefiting.

Don’t forget to …

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za
31
OCT
2018

Under the Influence: The Heineken Way

Consumers the world over have unbelievable choice when it comes to alcoholic beverages.

So in a crowded market with evolving beer palates, how does Heineken keep their liquid on consumers’ lips while maintaining global dominance?

Listen in to find out and ...

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za
24
OCT
2018

Media Agency of the decade swears by Influencer Marketing!

Advertisers face a lot of challenges in this day and age - from ad-blocking to high media costs.

Digital powerhouse and media agency of the decade 2009 - 2018, The Media Shop; know a great thing when they see it. So Influencer Marketing has become a natural part of their strategic arsenal.

Brew a great cuppa and join us as we unpack growth of the influencer space and what the future holds.

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za
03
OCT
2018

The power of authentic human interactions.

Authenticity & Trust are notable elements for an effective Influencer Marketing Strategy.

In this episode I am joined by two beautiful, strong women. They detail the impact of their campaign and how authentic conversations in an environment of trust can act as a catalyst not only for brand performance but for shaping societal norms.

Side Note: The temperature in the studio got so high the host “almost” fumbled a line or two!!

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za
26
SEP
2018

Webfluential and partners champion mutualism of Influencer Marketing & Tech.

In the current influencer marketing technology landscape, there is no single solution that comprehensively covers processes from discovery to engagement to tracking to reporting.

There are just too many solutions, and they are fragmented.
Meet genius Technology Entrepreneur, Murray Legg as he unpacks that intricate relationship, the disruptive opportunity and the future.

Jury is still out on whether he is more human or machine.

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za
12
SEP
2018

Pearls of Influencer Marketing Wisdom

This episode is for anyone in Marketing, Communications & Business, whose objective is to improve brand equity and deliver lateral value by working with influencers in a two-way partnership that works!

Jarrod Stewart, a seasoned Sales Director,delves deep into Influencer Marketing, why brands should care, its evolution and what the future holds.

39 episodes

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