Brands Of Africa

AFRICA BUSINESS RADIO  |  Podcast , ±58 min episodes every 2 weeks, 1 day  |  Broadcast schedule  | 
The Objective of the show is to look at brands who have successfully evolved within branding their strategies and came up with innovative ways to brand their organisations. We will look at Sustainability in Branding, Family originated brands, content media& social media marketing, logos and all the other important branding elements that make their brands a success and ultimate contribute to the company bottom line.

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02
AUG

Distinguishing Between Above The Line And Below The Line Advertising

Today we look at the concept of distinguishing the difference between above and below the line advertising and marketing.
bove The Line (ATL) and Below The Line (BTL) advertising are two terms that are bandied around often these days in the advertising world and often have the layperson confused as to what they stand for. It might be worth our while to begin this by defining what constitutes the metaphoric ‘Line’. To quote Michael John Baker from The Marketing Book, the terms ‘Above The Line’ and ‘Below The Line’ came into existence way back in 1954 with the company Proctor and Gamble paying their advertising agencies a different rate and separately from the agencies who took on the other promotional.
Africa Business Radio
10
MAY

The Pros And Cons Of Airport Advertising

Airport Advertising has always ruled the roost among the OOH Media. The airport audience is the pristine form of an audience that is a dream for every advertiser. Such well-segmented audiences are available nowhere else in an organized and uncluttered atmosphere apart from the airports. The show analyzes the top reasons why Airport Advertising is such a celebrated Advertising Media all around the world. The most common Advantages of Airport Advertising that Airport Advertising Agencies take pride in.
Africa Business Radio
18
APR

The Need For A Responsive Web-Platform For Brand Development - Mpho/Fred

Today we look at the concept and the reasons your company desperately needs a responsive website tool. You might have heard the term responsive web design or responsive website before, which is gaining popularity these days. A responsive website is said to be one that makes use of page elements such as flexible images, flexible layouts, and cascading style sheet media queries. Such site has the capability of automatically detecting the user’s device and adjusting itself according to the available screen size on a laptop, mobile or tablet. Such a website eliminates the need for pinching or horizontal scrolling.
Africa Business Radio
11
APR

Television Advertising For Your Brand

According to a recent study by Ball State University on the media consumption habits of average Americans, despite the Internet’s steady rise in popularity over the last few years, television remains the dominant medium in most U.S. households. On average, the general population spends over four and a half hours a day in front of the tube, making TV watching one of the most common modern leisure activities. Is it any wonder then that television advertising is also the most powerful form of advertising?
Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumers’ purchasing behavior.
Television advertising has been a popular medium for large retailers ever since the TV first began to appear in living rooms. With the arrival of cable television came lowered production costs and the opportunity to reach smaller, more targeted markets, making it a viable option for small to medium-size businesses as well.
Africa Business Radio
31
MAR

Manipulative Advertising - Your Freewill Might Be in Danger

The Dangerous Power of Emotional Advertising. ... They strategically manipulate consumers' feelings and stimulate the emotional triggers that influence how we make decisions. An emotional Ads may be designed to incite anger, sadness, or joy—all targeted toward the brand's end goal.
Marketers Use To Influence Consumer Behavior
In a quest to understand what drives consumers’ decisions, marketers have turned to psychology to understand what could make an impact.
The vast majority of marketers aren’t psychologists. But many successful marketers regularly employ psychology in appealing to consumers.
Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy.
Africa Business Radio
14
FEB

6 Favorite Brands of 2017 - Brands of Africa

WHAT DOES IT TAKE FOR A BRAND to truly a breakthrough in today’s crowded market? Just as it has with everything else, digital transformation has upended the traditional rules of marketing. In less than a decade brands like Uber and Airbnb have attained the kind of consumer mindshare that companies used to have to work decades to create.

Part of this is the simple fact that most of these newer brands are technology companies; they provide products and services that themselves can be built almost overnight, thanks to the proliferation of smartphones, cloud computing, and fast, free, and universally accessible digital tools.

But many of these brands are also resonating on a deeper level with consumers. We wanted to get to the bottom of which companies best exemplified this—those brands that have attained the emotional resonance with consumers typically reserved for big blue-chip companies, but in a fraction of the time.
Africa Business Radio
20
DEC
2017

The Power of Tagline in Branding

A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product.
Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable. While some can impel you to be better, do more, or go further,
others are simply a fun play on words.

Our favourite Taglines:

●Ethiopia Airways- The
pride of Africa
●South Africa: Inspiring
new ways'
●Alive with possibilities
●Mercedez Benz – The best or
nothing
●BMW BMW's New Ad Slogan Is 'Designed For Driving Pleasure': Video. From the original 'The Ultimate Driving Machine' and more recent 'Sheer Driving Pleasure' and 'JOY' advertising campaigns, the slogans and taglines
BMW has come up with have been some of the most memorable in the industry.Feb 19, 2013
●Kia – The power to surprise
●British Airways – The
world’s favourite airline
Africa Business Radio
30
NOV
2017

Understanding The Global Frenzy About Black Friday

Is there such thing as customer loyalty when it comes to a pricing model? This show tackles the dynamics of over-spending over the global frenzy of Black Friday, how Zimbabwe was finally liberated after 37 years of gaining its independence.

Black Friday is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, which has been regarded as the beginning of the country's Christmas shopping season since 1952.
Africa Business Radio
15
NOV
2017

Understanding The Basics of Experiential Marketing

The focus this of the show is to look at brands who have successfully evolved within branding their strategies and came up with innovative ways to brand their organisations. We will look at Sustainability in Branding, Family originated brands, content media& social media marketing, logos and all the other important branding elements that make their brands a success and ultimate contribute to the company bottom line.

Educational Outcome:
Important branding elements that make their brands a success and ultimate contribute to the company bottom line.
Africa Business Radio
10
OCT
2017

The Emerging Brands - What Does it Take To Break Through In Today’s Crowded Market?

When it comes to marketing, there is significant strength in numbers – the more people a brand is exposed to, the better. The more people talk about a
brand, the more it lives. The more it stays top of mind, the more marketing spend is converted into sales. With that being said well,

Last week we has a fantastic time discussing the most iconic brands of our lifetime and in the same breath we are going to synergise this moving train.
Today we are looking at emerging brands, what are some of the most developing brands as a consumer to look out for, we also hope to look at the underrated ones waiting to blow up!

What does it take for a brand to truly break through in today’s crowded market? Just as it has with everything else, digital transformation has upended the traditional rules of marketing. In less than a decade brands like Uber and Airbnb have attained the kind of consumer mindshare that companies used to have to work decades to create. Part of this is the simple fact that most of these newer brands are technology companies.
04
OCT
2017

Guerrilla Approach To Branding And Marketing

The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?"
But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.
Africa Business Radio

35 episodes

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