The Brain & Brand Show

CLIFFCENTRAL.COM  |  Podcast , ±39 min episodes every 1 week  | 
Presented by Timothy Maurice, who is a four-time bestselling author.

The show that delves deep into the roots of human and brand behaviour. Why do we do what we do and what are the drivers of human behaviour that society is afraid to speak about? We explore how brands make consumers irrational, and how this irrational behaviour leads to bizarre social consequences. What are the best ideas and how are the boldest thinkers bridging this divide?

Ultimately, this philosophy is about creating using the best values and ideas to create influential stories and brands that shape society in a positive way. In the spirit CliffCentral was created, we will dig deep but explore with integrity, efficiency and diligence.

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Timothy wants to hear from you!

Timothy pauses from the rat race to engage you and hear your thoughts about the show. He is eager to have you email him answers to questions in today’s show.

The Mind’s Mountains

Timothy Maurice speaks to an inspiring young Allan Gray professional about what she learned about building her personal brand from climbing Mt. Everest.

From a Farm to PhD, A Higher Self Conversation

This is a conversation between leading Design Thinking author and Thought Leader Dr Puleng Makhoalibe, and Higher Self Coach Mothepa Masina. Instead of me having an interview with a woman, I wanted to bring you two inspired women. They recorded this conversation as part of Mothepa’s larger work to interview leading thinkers for her Higher Self coaching platform. These two women have built themselves up from humble beginnings to revolutionise thinking in their industries.

Women Educating Their 13-Year-Old Selves

Timothy put out a call to women from every race and background, from CEO to unemployed, to share what they would tell their 13 year old self about becoming a woman. The voice notes are gripping - enjoy this special episode!

Time for a Personal Brand Check-Up

Timothy shares 9 questions for your personal brand audit and check-up that will help you connect with your consumers, but more importantly, ensure you are not trapped in an old version of yourself.

The Mandela Effect

Timothy shares a story about watching the 2007 Rugby World Cup while sitting next to Nelson Mandela. He also revisits an episode about what we can learn from Madiba in this 100th Birthday Commemoration episode.

The Other Pleasure

Timothy explores the two dimensions of pleasure - the said and unsaid dimensions. This episode may change everything you ever thought about what gives your brain pleasure.

Social Media Persuasion: Strategies from MIT

Timothy brings you part 3 of his 3-part series from MIT’s Sloan School of Management, where he speaks to Senior Lecturer, Dr Ben Shields, about Social Media Persuasion and Influence. Dr Shields is the author of Social Media Management: Persuasion in Networked Culture. He shares advice from his book and course about building persuasion in the digital age, and what some of the common mistakes leaders and entrepreneurs make when building their social media strategy.

193 episodes

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