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Digital Marketing in Retail | Dr. Ewoudt Cloete

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Learn more about effectively using Digital Marketing in the Retail space.

Guest: Dr. Ewoudt Cloete - Senior Manager Digital Operations - GAME

Learn how Digital Marketing has transformed the Retail Marketing space! Dr. Ewoudt Cloete discusses the customer journey and how one should go about identifying and mapping the correct Digital channels to secure Digital Marketing success in Retail. He also talks about customers and online tracking, provides Digital Marketing tips for Small Retailers, gives insights on the use of WhatsApp and TikTok, talks about surviving consumer backlash on Digital platforms, provides tips and personal learnings from his experience as a Digital Marketer in the Retail space, he differentiates between Digital Marketing practices for Retail vs. a product and the importance of Content Marketing to build and secure customer relationships.
28 Sep 2021 English South Africa Careers · Business

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